SEO- Search Engine Optimization is the primary source of organic traffic for your website. When you are spending money to make your presence in the Digital world then you have to consider certain things as a beginner guide. There are mainly three types of SEO – On the page, Off Page, and Technical SEO.
WHY SEO is important
SEO helps you to find in search engine result page, so you can offer your product service or thoughts among your niche market with authority
It helps to build the credibility of your brand which helps in the buying cycle in a positive way.
SEO is a long term strategy so you have to keep patient. You cannot get results in a day or week but once done it will sustain for long periods. So the result from SEO is Quantifiable, there is no such tool that will help you to join all the dots of the overcome.
On-Page SEO Tips for beginner
1. Research is a very important part of your on-page SEO strategy. When you are thinking about some topic then you should spend a good number of hours in your research. First, you try to find a similar topic on the net and go through the article already ranked. It will help you to improve your own thought in a more mature way. The second stage is keyword research for SEO. You can use various tools to do that. Google Keyword Planner or Answer the Public I personally recommend. Thirdly once your keyword research is done then you should set one primary keyword and at least one secondary keyword for your content. You also have to find out the synonyms and LSI keyword for the same. Now you are ready for your subject of writing.
2. The second stage is the Title. It is a very important factor for your audience. If your title does not match with searcher intention then it is difficult to rank in the result page and no one will click either to get into it. Firstly for the On-page SEO tactics, you should put your primary keyword in the title but do not try to stuff your keyword in the title by repeating the same word again and again. Your title for the best SEO result should have 50-60 characters.
3. The meta description is also a very important component you have to consider. It gives searcher concise information about the content. If it is attractive and properly structured then the chances of ranking and click-through rate will be high. You try to keep it between 150-160 characters and for mobile users it maybe 160-170 characters which are significant changes that happen in 2020. Earlier it was 130 characters for the mobile searcher. However, you should not forget to place your keyword in the meta descriptions.
4. Now you are ready for writing the body of the content. Your research part is over and you have selected your primary and secondary keywords with some synonyms. Your title is ready and you have completed your meta description as well. Now in the body part, there are some tricks you can follow for better on-page SEO results. Firstly you try to draft your entire thought by segregating in the paragraph. Every paragraph should have its own title which will help in your SEO factor. Secondly, try to make bullet points in the paragraph. Thirdly give links –internal and external links both. It helps not only the quality but also the authenticity of your writing. It is one of the major trusting factors for on-page SEO. Fourthly you use your keywords strategically. Try to use synonyms of your primary keyword, LSI keywords, secondary keywords which you have researched earlier. Finally, the length of the topics is another factor for SEO ranking. Anything over 1000 words is fine especially when you are writing Blog or website contents and less than 300 words generally considered as thin content. You may write even 2000 words content and it will rather help in your ranking. But make sure the content is of high quality without plagiarism.
5. Alt Text is another important factor for ranking. It is also known as Alt Tag or Alt descriptions. When you are setting images in your content it is important to write the description of the image by using keywords. When an image fails to load due to low internet speed or maybe some other reason this text will appear and the user can understand what was the image by seeing the descriptions. This technique also helps to boost your rank when we considering On-page SEO because it allows search engine better crawling and ranking your page. So do not miss this attribute. Do not use too much keyword at the description of the image either. I suggest 100-120 characters should be fine.
You may find many tips regarding On-page SEO throughout the net. But these are the very basic things at the beginner level. You start practice with these techniques and when you are ready then you can jump to the next level. It is a never-ending process and factors change very often. You also have to consider Off-page and Technical part of SEO for the overall ranking. I will come up with some more techniques shortly to improve your ranking.
