Challenging Unilever: Santoor Soap Santoor is now the number one soap brand in South India (Market Share of 15.1% by value) At the all-India level, Santoor continues to be the third largest soap brand with a 7.5% value market share in the first quarter of fiscal 2009-10. Target Audience: Women, over 25 A typical Santoor woman is someone who is between 25-35, is married and has a