To remain competitive as a retailer, you need to continually anticipate the needs of your customers and respond to those needs accordingly. This can partly be accomplished by assessing your in-store data to see spending trends from previous years. However, there are a lot of aggregate Shopping trends that are useful to consider as well, as they’ll partially determine your Winter sales. Here are some of the top Winter Shopping Trends that retailers should make note of. Online shopping surges. A rather unsurprising fact of winter is that people are more inclined to conduct their shopping online. Be prepared by fine-tuning your website and ensuring it has all your winter product lines listed. Spending increases in sunny weather. While that may seem like an odd claim, it’s backed up by data . And when you think about it, it’s not all that unusual. Sunlight is linked to increased vitamin D, which leads to happiness. Happiness makes people more inclined to shop, as well as spend money. In the winter, there is less sunlight, which could be partially to blame for declining sales. Nonetheless, you can maximize sales by planning your shopping incentives and discounts around local weather reports.