Making videos in-house can be challenging, especially as a small business owner with finite resources, but if you’re not capitalizing on a corporate video Production agency, you’re missing out on one of the most favoured modes of content consumption. You only have to look at the data in favour of video, 94% marketers swear by video as a marketing tool to raise awareness around a product/service, while 81% claim video has enabled them to directly boost sales.

While choosing a corporate video production agency for your next project, factor in aspects like relevant industry experience, body of work, rapport with the team before blindly enlisting the big hotshot brand in the market for best results. In the age of TikToks and Insta/YouTube Reels, the popularity of short-form videos is on a meteoric rise. Since 2018, the volume of people who watch videos online has doubled. “Video marketing is the key to brand growth and exposure. But as we all know, consistently creating content can seem time consuming and overwhelming. My biggest piece of advice is to make short videos that bring a whole lot of personality. The attention span of the average consumer is shorter than ever so keep content at or around ten seconds,” observes Carlye Morgan, founder and CEO of Chalonne, in a Forbes piece titled “How To Increase Engagement Through Video Marketing.”

Whether you’re a leading multinational or a new player in the market, prepping content, filming, editing and posting can be a cumbersome process and will require a lot of “planning ahead” before you hit the record button.       

Map out your search parameters

Firstly, set down clear objectives in terms of target audience, key takeaways, brand messaging, timeline and project budget. You may want to handle part of the process in-house and hire a best explainer video company to handle only post-production editing. While allocating a budget for corporate video production in Delhi, you’ll do well to remember that the final cost may change depending on the duration of the final product and other variables. Speaking of planning ahead, having a draft Script prepared–based on the final output–will set the production process in motion sooner.

Narrow down your choices| best explainer video company 

Collate a list of top corporate video production agency in your area by running a simple Google search. If you’re looking for a best explainer video company, you should look for agencies that specialize in that particular service. Keep an open mind, you never know where the next big idea might come from.

Research and compare portfolios thoroughly

Do your homework, carefully study the “Portfolio” or “Our Work” section of the company website. Analyse the overall production quality, style of filmmaking; you might stumble across a video similar to the one in your head. You may want to reach out to the corporate video production agency directly–once you have shortlisted companies that work for you. Enquire about what the production process looks like from start to finish, it may vary wildly depending on the company; probe about pricing and timelines. If you’re on the hunt for corporate video production in Delhi you may want to consider PitchWorx. At PitchWorx, we help brands leverage the power of video to drive conversations, engage with their audience or simply turn ideas into opportunities. Our animation services include Motion Graphics, Character Animation, Kinetic Typography, Stock Footage, Whiteboard Animation. PitchWorx is your go-to destination for all corporate video animation needs.

reference: https://2danimationexplainervideocompany.wordpress.com/2023/01/19/how-to-choose-best-professional-video-production-in-delhi/?preview=true