Planing Your Blueprint

Before you start writing your guide, you want to create a blueprint of how you’re going to do this. You want to create a master blueprint of each step that you’re going to take. One of the biggest mistakes that beginners make when creating a product, is the lack of planning.

Here’s a general product blueprint :

1) Picking the Niche
2) Finding the domain
3) Designing the website
4) Coding the website
5) Creating the sales pitch
6) Web merchant account
7) Affiliate marketing

Finding a domain

Now let’s go through the first 2 steps, which are probably the most important steps within this guide. Finding the right Niche for a hungry market can be very difficult. After finding the niche, finding the domain is another step in terms of SEO (search engine optimization).

Let’s go through picking the niche first. You want to find a niche in which a lot of people are looking for, but also a niche that’s easy to rank on the search engines.

Now that we have our niche, we will need to find a domain name. I would recommend getting a domain name on either Godaddy, or Name.com.
We now want to find a domain that is relevant to our keyword(s) that we are trying to rank on the search engines. The reason why we want to rank on the top pages of the search engines, is so that we will be able to get targeted internet search traffic to our website in which will convert to sales.

I would recommend picking a domain without the dashes when creating a product, because this will make it look like an authority site. When finding a domain with one or multiple dashes, it doesn’t seem as professional as a domain without dashes. This is just my opinion, and I do recommend that you experiment with dashes or without dashes and seeing the difference.

MyProductDomainHere.com – YES
My-Product-Domain-Here.com – NO

Now that we have our domain, we will need to create the website, and the product.

Checklist

1) niche
2) domain
3) website
4) product

Creating The Product

Now that we have our niche, and the domain for our niche, we will start by creating the product. Now if you have no idea how to copyright, or create an ebook or guide on the specific niche, what we can do is either hire someone, or do it ourselves. I would highly recommend hiring a professional(s) to create the eBook if you don’t know how to do it.

HandSlice Web developers can also take this task for you guys.
Depending on the product that you will be creating, you want to be able to fulfill the things that you mentioned in your sales pitch. For example, if you are going to sell a “run your car on water” product, then you will want to be able to explain to your customer how to make your car run
on water, and the steps required to do so. You can do this either by video, text, graphics, and other various sources of information in which you will feed to them.

What you want to do with your product is feed them the things that they will be satisfied with. They have purchased your product, and one of the things that you need to do is satisfy their needs in order to prevent refunds. You want to fill their minds with information, and things that you never knew, and possibly that they don’t know.

If you’re creating a weight loss product, don’t just create the ebook.
Add some videos, tutorials, and things that will make them feel like they’re getting a real bargain with everything that you’re going to give them. I have seen many many products in the past before get refunds after refunds because of the quality of the product. Sure their sales page can be phenomenal, but if their product sucks, then expect to give refunds.

Don't miss our next Blackhat Guide post, which will start with the web development issue. Until there ... see you around :-) ...