Remember when we all thought Rose Gold was a phase? Ha, that was cute. Now the decidedly millennial, often shimmering shade is one of our favorite colors for everything from eye shadow to makeup holders. Our current rose gold obsession comes in the form of a $10 E.L.F. Eye Shadow Palette. Yup, that exists. Just take a deep breath before you freak out and buy 30 of these babies.

This 10-pan bundle offers an exhaustive and gorgeous take on the color, from its most basic pink tone to a shimmering '90s-esque dark mauve that will bring your smoky eye look to a whole new level. But you don't have to take our word for it: the Rose Gold Palette currently has a majority of five-star reviews on E.L.F.'s site.

As one person wrote, "I bought this palette about a month ago, and it's quickly become my go-to. The [colors] feel very silky, apply smoothly, and I am able to create a variety of looks with out reaching for another palette."

More than one reviewer also wrote that the Rose Gold Palette is a good stand-in for Urban Decay's Naked3, if you can't swing that pricier option's $54 price tag.

Basically: rose gold shadow is here to stay but not here to eat up your entire paycheck. Score!