Profits at Google-owner Alphabet Jumped almost 73% in the first three months of the year, as revenues from internet advertising soared.

The strong results came despite fears that rising costs and regulation could undermine the search giant's performance.


First-quarter net income rose to $9.4bn (£6.7bn) from $5.4bn a year earlier, beating analyst expectations.


Revenue jumped 26% to $31.1bn from $24.8bn.


During the quarter, the search giant enjoyed a $3bn boost from a change to accounting rules, as well as a $1.1bn uplift from currency exchange movements.
However, it attributed much of the growth to higher pricing for online ads on its Google search engine, YouTube video service and partner apps and websites.


Ivan Feinseth, an analyst at Tigress Financial Partners, said: "The strong economy has companies spending more on advertising and we have an ongoing migration from traditional types of media advertising to greater online and social media-based advertising."





BBC         News.