This book is recommended by all of the great marketeers.

There are 6 important rules for marketing:

1-Social Currency – People want to be associated with things and people that make them look good

2-Triggers – how are you reminded of the product. “Just do it” -> Nike-> Sneakers. Get the point?

3-Emotion – People tend to share what causes them strong emotions

4-Public – People follow what everyone else is doing. If they bought it, it must be good

5-Practical Value – People only buy things that they perceive as valuable for them in any personal sense that they might have. It makes sense for them

6-Stories – Every product always has a story. The better the story the better chances you have of getting your idea across

You can get this book here

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