What Is Email Marketing

"Email marketingis directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be consideredemail marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.Email marketingcan be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers." SourceWikipedia.org

Why Email Marketing Is Effective

Remember if people are interested in the content you put out they will find a way to stay in contact with you no matter what. This is key one onwhy email marketing is effective.The simple fact that someone provided you their email contact information for your to keep them up to date is a really big deal. With that said, protect your list because as people subscribe they will unsubscribe just as fast if you don't cherish your ability to send them updates. Another reasonwhy email marketing is effectiveis because people that open emails generally read them entirely. Focused people understand the message you are sending better.

Effective Use Of Email

Don't over do it. Have you ever entered your email somewhere and then next thing you know you are getting an email every other day from the same person? That is ridiculous. Most of those emails will fail badly.

I use my lists for three reasons:

1. Send a quarterly Newsletters on updates.

2. Send a nice email to your subscribers during the holidays. I always thank them for their support. This goes along way trust me.

3. Send promotional emails from time to time about services I support and great gift ideas.

These work for me. You can always throw your own twist on it.

Email Example

Here are two promotional emails I have used before to send to my business professionals list.

One worked, one didn't!

Bad Example:

Subject: Re: between me and you

Keep this one quiet OK?

This video LINK right here, is causing a MAJOR stir around the make money community…

Whether it’s $3,000 or $50,000a month you want…

This system (and the shockingly young guy in the video) has helped people achieve both.

Watch it here

S. Mercer

Not exactly a good message right? Seems too spammy.

Great Example:

Subject: This may interest you. Tell me what you think.

Hi John,People always come to you with a great pitch: telling you that they'll help to find the money to quit your job, and take back the life that you want. But they always want one thing... Money from you.To find out their secret methods, you have to part with your hard earned cash first. And THEN, only then, will they supposedly tell you how to do it. But what about if you could find out - for FREE?Check OutAffiloramaAnd here is what you get... for FREE!* Affilorama has over 100 FREE video lessons* Learn how to pick a profitable niche* Learn how to build a money-magnet blog* Learn how to generate traffic and SEO methods* They have FREE interviews with leading affiliate marketers* And they have a FREE comprehensive forumWhy not give it a try? There's absolutely no risk, and the material is the best you'll find anywhere.

Please no excuses. I am sharing this with you because I believe in this service. It doesn't cost you anything: all you need to do is take action.

At your earliest convenience.View Here.

Kind Regards,Stephen

As you can see this is by far a better email and it received a great response from my contacts.

Email and Social Media

One of the most effective ways to add to you email list is the use of social media to drive traffic to you landing page. At that point you will want to make it as easy a possible for people to subscribe to your email mailing list. Here is the best social media management platform in my opinion -Sprout Social. Having a strong email list will create long term business for you.

"Sharing your thoughts is healthy for your mind" - Mercer

Comments Are Welcome