If you use a free Email Address (e.g at Yahoo!, Gmail, Hotmail etc) as your primary means of communicating with buyers or clients, you need to STOP it as soon as possible.
Believe it or not, failing to use your own Branded Email Address in today’s world CAN cost you in multiple ways that negatively impact your bottom line.
I explain why/how in the rest of this piece.
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Performance Improvement IDEAS
(PI Squared) Newsletter
Monday 2nd October 2017
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
PII 086: Why You need a Branded Email Address
If you use a free Email address (e.g at Yahoo!, Gmail, Hotmail etc) as your primary means of communicating with buyers or clients, you need to STOP it as soon as possible.
Believe it or not, failing to use your own branded email address in today’s world CAN cost you in multiple ways that negatively impact your bottom line.
I explain why/how in the rest of this piece.
Preamble: One of the things I LOVE to do in working with clients is to UNDER PROMISE so as to OVER DELIVER.
In other words, I make a point of going out of my way to serve the client with WAY more value that s/he paid for, such that s/he would be most likely to (at least) think to him/herself, that “This Tayo guy must be really crazy or something. How can he give so much?”
I LIKE it that way because then there is absolutely no way s/he can claim to not be satisfied with doing business with me!
So for instance with my Web Marketing clients, who signed up to become members of my Web Marketing for CEOs club, I am always reaching out to them with new smart marketing ideas based on what they’ve told me they want to achieve.
Rather than burden them with the task of taking the idea and building it into a strategy to be implement, I take the initiative of developing the idea to a point where it is almost ready-to-use. Then I invite the client to review it and let me have his/her feedback.
This makes it easier for him/her to contribute to the process without having to struggle to create elaborate windows of free time to do it. As a result, quite often, I am able to get them to agree with my proposed ideas and strategies, to progress the work we’re doing together.
But what does the above have to do with how a branded email address can help you?
After all you did not click on the link to read this article to have me brag to you about how I impress my clients. You want to know why it’s important that you do your business with a branded email address.
Well, I used the above preamble to illustrate the fact that you need to have an uncompromising customer service focus to success in your business.
Without that, it will NOT matter how impressive your business marketing is, because a lack of customer focus is likely to make you end up with dissatisfied customers – who will NOT do repeat business with you.
I can tell you, from years of personal experience that your marketing is best done by using it to build a continuously growing list of buyers who COME BACK to buy again and again from you.
A branded email address (like tayo at tayosolagbade dot com) conveys a silent but clear message to a new prospect as well as an old client that you are a reliable professional that would be safe to do business with.
Human beings can often be fickle in their purchasing behavior. This is especially so online.
It has been my experience that using a branded email address tends to inspire their confidence in considering any solutions one offers.
Note that I refer to both potential clients/prospects (i.e. those yet to buy from you) as well as those who you have already done business with.
Out here in Africa, where people are still not as comfortable doing business with persons they cannot see face to face, this problem is even more serious.
That’s why you need to ensure that the first and subsequent impressions you create in the minds of those who encounter your marketing messages is as compelling as possible.
A branded domain name as the base of your email address can go a long way to help you with that.
The best part is that you can start with us that email address based on a branded domain, without even building a website on the domain and it would still be better than using a free email address.
Lots of experts begin that way and later build a website on the domain.
I did just that with tayo at tksola dot com for over 5 years (from 2000 to 2005 or so), after which I began to use URL forwarding to point it to spontaneousdevelopment.com which I registered in 2005.
When you see an ad placed in a newspaper or online featuring a branded email address, would you readily conclude it’s a scam offer or would you be willing to consider it a safe, legitimate opportunity?
I’m sure that latter is likely to be your reaction.
That’s why it baffles me that some people still use free email addresses as the primary channels for business marketing communication.
Some who even own websites on branded domains also do this!
In the case of the latter, I suspect it’s because they worry that their webmail accounts – which are often on budget hosting accounts – may get filled up and cause loss of email.
However, setting for the free email address as a safe alternative is NOT good enough.
A perfect zero cost solution exists to the problem – I routinely set it up for my clients, such that they NEVER have to worry about their mailboxes getting full and bouncing emails back.
In fact the method used allows them to receive copies of EVERY email sent to their branded email address in their free email account inboxes. This makes it unnecessary for them to login to their webmail accounts, to see if they have mails…
More recently I’ve found a way to enable clients send emails from their free email accounts as if doing so from their branded email address accounts.
Below are excerpts from a recent email I sent to a client with tips on how to use his branded email address in place of the free email account he used…
He was still using his Yahoo! Email address to communicate with clients/prospects, despite already owning a branded domain of his own.
It’s time for you to start sending your emails using our Webmail address/account
When next we meet, I’ll have to help you change that – or maybe you just text me your password on phone and let me do it from here.
In the meantime, it’s best you begin corresponding with clients and prospects using your website email account – it helps to convey a more serious and professional images.
And you’ll need as much of that as possible in dealing with this new client you’re about to work with, as well as others.
In fact, I STRONGLY recommend that you send the final document (and all future correspondence) from your webmail.
The best part is that your Smartphone can be configured to send and receive from it by default.
What’s more, I’ve already set it to AUTOMATICALLY forward any emails that come to it, to your Yahoo! email inbox – so even if you are in your yahoo, if anyone emails a reply to you via (email address removed), you won’t have to login to the webmail to see it, because a copy will be sent you your Yahoo! inbox.
So you can start telling people to email you via (email address removed) – and you’ll ALWAYS see what they send in your Yahoo! mail box. Plus you can even decide to reply them from there too.
Here’s all the information you need to get started:
User ID: (email address removed)
Option 1: Email Client setup information (i.e. to access your email through your phone or PC email client)
TIP: This will enable you configure your Smartphone to send/receive ALL emails via: (email address removed) Maybe Pelumi or Lati can help you set it up. It’s not really difficult…
Option 2; Webmail: (To access your email through a web browser)
Simply visit http://webmail.your-branded-domain-name.com
Then enter Login Information:
User ID: (email address removed)
If you have problems getting it done, we can do it when next we meet.
All of the above proves that the benefits of using a branded email address far outweigh ANY limitations that may come with doing so.
Considering the fact that you NEED to win (and retain) the trust of prospects (and clients), it goes without saying, therefore, that adopting a branded email address as your primary means of business communication via email is the common sense way to go.
That trust will boost your chances of winning your prospects and clients over to buy from you – again and again.
When they see it in your emails, on your website, or on offline marketing resources like your business card, flyers, banners, and letters, it will make a statement that you are to be taken seriously, as a provider of solutions you offer.
Every results focused business owner wants THAT – because it what can lead to a sale(s).
And THAT is why you need a branded email address – like the ones I use for different aspects of my business e.g info at excelheaven dot biz, info at thefarm ceo dot net, tayo at tksola dot com, tayo at tayosolagbade dot com etc.
Not sure how to get one and/or how to use it? Click here to request my help (scroll down to fill/submit the form at the bottom of the page).
Excel-VB Driven Ration Formulator
1. Click here to learn more about this app – watch demo videos etc
2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
New posts from last week*
PII 085: Succeed by Doing Things Differently and Better
[TRUE STORY – MP3 AUDIO] Investing In a Flagship Website Creates Low Cost Opportunities to Test, Refine and Profit from Your Business Ideas
[RECOMMENDED] The importance of key performance indicators for profitability
Ideas From Successful Pig Farmers On How to Feed Pigs Cheaply to Boost Profits – PART 1 [Fact Sheet for MP3 Audio Podcast Series]
Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist and Multipreneur
*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/ web hosting, freelance writing services, and best practice extension support services (for farm business owners).
Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.
He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.
In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.
His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.
In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.
Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.
You can connect with him on Twitter @tksola.com and Facebook.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))
Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:
Succeed by Emerging from Adversity Like a Phoenix
(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)
And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:
A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
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