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The most important investment for your small business

There is one thing that is hands down the most important investment for your Small Business.

No matter how big, or how small your small Business is, there is one thing that you absolutely must invest your time and money in if you want your business to succeed.

You can have all the money in the world, you can have the most incredible product, you can have millions of customers, but above all, there one thing that is more important than any of that.

What is more important than having an endless supply of customers?

What is more important than having great reviews about your product?

What is more important about having engaging social media pages?

I know that these are all important things in a business, but undoubtedly the most important thing is YOU. The buck stops with YOU. Without you, there is no business.


You must invest time and money in yourself to make sure that you are the best possible you for your business. This is important no matter how big your organisation is. This is important no matter what role you play in the business.

Some ways that I recommend investing in yourself include:

Take time out –

Ensure that you take breaks. Having at least one day completely off a week will increase your productivity for the other days of the week. If you burn yourself out you are no good to anyone.

Take care of your health –

Always make sure that your health is a priority, this is both your mental and physical health. Yes a small amount of stress may help your productivity, but make sure that your business isn’t so stressful that you can’t cope.

Try your hardest to get as much sleep as you possibly can. I know being a Small Business Owner means you will probably have some nights where sleep is lacking, but the more you sleep, the more you will get out of yourself.

Eat healthy, but don’t forget to reward yourself with some treats sometimes too.

the most important investment for your small business

Have a cup of tea.. Whenever you want

Up skill yourself –

Always make sure that you are learning and developing within your field. Go to as many seminars as you can. Learn, learn and learn, your knowledge is yours for life and possibly one of the best assets that you have.

Build your network –

You are the only one who knows the people you know, so make sure that you build relationships with a wide range of people. Have a good support network in place and really connect with them. Once you have built strong relationships, no one can take these from you. It is the people that are in your network that will help you on your journey.

Love yourself –

To get other people to engage your business, they have to love what you are doing and love what you have to offer. No one else is going to love you if you don’t love yourself. Be confident in what you are doing and promote it to the world. Also show yourself some love. Have a bubble bath if you want, spend the extra money to get your hair styled. Let yourself indulge occasionally and actually show yourself some love.

You are a beautiful person, let your beauty shine;

You are brave, be confident;

You are innovative, have an impact on the world;

You are building an empire; watch it grow;

You are a small business owner; be proud;

You are you, take care of yourself.

You are the only you that there is. You are the only person who plays the role that you play in your small business, so you are really the most important investment for your small business.

Never forget that the most important investment for your small business is you.


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The most important investment for your small business


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