“In a comprehensive 2015 study entitled, “Women In The Workplace – the State of Women in Corporate America,” conducted by McKinsey and LeanIn.org  they found that it will take 25 years for women to reach gender parity at the senior VP level and more than a century in the C-suite. Women entrepreneurs have a much more difficult time finding funding than men. Women-owned businesses receive just seven percent of venture capital investment money, which is highly disproportionate to their role in the economy: $12 trillion could be added to global GDP by 2025 if the gender gap is narrowed.

Susan notes one reason for the pay disparity and difficulty getting funding that is rarely discussed is the perceived negative social costs for women who are strong negotiators. The inability to stand up for themselves and the lack of strong negotiation skills are important barriers keeping women from earning what their male counterparts do in many business settings and situations.  The stereotypical image of a successful entrepreneur is generally male. In this webinar we will explore why it is that women sometimes struggle to negotiate from a position of strength discussing these key issues:

• The greatest barrier for women to earn more money and get the power and recognition that they deserve is often their own self-doubt.
• Men spend much less time thinking about the possible consequences of failure than women do.
• Women are less apt to negotiate than men and men negotiate differently than women.
• Women often apologize for the rates they charge and the amount of money they ask for.
• Women need to recognize this as a societal norm, discuss this and support each other to overcome the barriers put before them.

A native of California, Susan is a graduate of the University of California, Berkeley. She is active in her community as a director with the Alameda Chamber of Commerce, President of the Alameda Business Networking group and as a member of Business Advisory Boards at Diablo Valley and Chabot Colleges and John F. Kennedy University.

Register early to attend the webinar presentation Thursday, March 23, 2017 at 11 a.m. PST. [URL] and feel free to submit any questions you have to [email protected] Subject: Women in Business questions.