Last Updated on July 14, 2023

While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. 

After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in.

Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. 

By hiring a good Google Ads marketing agency, you can rest assured that you’re getting the most out of your ad campaigns, and you can focus on developing your products and services.

With that said, let me introduce you to the following seven Google Ads agencies that I consider the best ones to hire in 2023:

1. Disruptive Advertising
2. Social Bee
3. SmartSites
4. Hawk SEM
5. Jelly Fish
6. JumpFly
7. Tilt Metrics

But first, let’s see if you need one.

Who Should Hire a Google Ads Agency?

If you need help with running and monitoring your Google Ads campaigns, you might be in need of a Google Ads Agency.

While businesses of all sizes will benefit from hiring a Google Ads agency, their needs will differ in terms of type and scope of services.

Businesses that work mainly online with international teams in different time zones might benefit the most from hiring an external partner to manage their Google Ads.

Furthermore, businesses that sell products that require a delicate approach to the advertising strategy or ethical considerations can benefit from collaborating with a team of experts who know the ins and outs of Google ads.

Google Ads agencies can also be helpful for businesses whose Google Ads campaigns are not performing well. Due to their experience and expertise, they’ll be able to quickly identify the issue and come up with a new solution.

The main benefits of hiring an advertising agency are:

• High expertise level. Google Ads experts are able to quickly navigate the complexities of the platform and create effective strategies for your business goals.
• Teamwork. Agencies are teams of experts, which makes the execution of tasks more efficient.
• Scalability. Depending on your goals, a Google Ads agency can scale their team to meet your changing requirements.
• Pre-established efficient routines. While working on your own involves a lot of trial and error, agencies usually have pre-established ways of delivering results, which can significantly increase efficiency and success rates.

When to Hire a Google Ads Agency?

Running a business is time-consuming, we can all agree on that. 

This leaves you with little or no time to invest in developing, running, and testing your Google Ads campaigns. 

Furthermore, Google’s ranking algorithms change all time, and it’s difficult to stay in the loop if you have other priorities and tasks on your plate.

With this in mind, here are some signs that it may be time for you to hire a Google Ads agency:

• Low click-through rate
• Low click-through revenue
• Lack of Google Ads campaigns

A professional agency will unleash the power of analytics to fuel your Google Ads campaigns. 

This will ensure the continuity of clicks to your ads and help you maximize the benefits of your investment in Google Ads campaigns.

How Much Does a Google Ads Agency Cost?

The budget that you might need to allocate for a Google Ads agency varies significantly and depends on a variety of factors, such as your industry, the size of your business, the expertise level of the agency, campaign complexity, the service you require, and the length of your contract with the agency.

There are four charging models that the majority of agencies use to charge for their services:

• Flat fees. This means that the agency will charge you a fixed amount of money for the scope of work that your business requires.

• Percentage of ad spend. This is usually between 15% and 30%.

• Performance-based charging model. You are charged a certain amount per conversion.

• A mixed model of the previous three.

Depending on your specific needs, some models might suit you better than others. 

For example, if the scope of your Google Ads needs is rather small, a percentage-based charging model might work better than flat fees. 

Before hiring a Google Ad agency, make sure to run a detailed calculation of the costs.

7 Best Google Ads Agency to Hire in 2023

Here is my selection of the seven best Google Ads agencies to hire in 2023. 

The majority of agencies offer a variety of digital marketing services that go beyond managing Google Ads campaigns that your business might find useful as well.

1. Disruptive Advertising

• Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider.

• Services: Full-stack of digital marketing services. Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc.

• Cost: Information about costs is not provided.

2. Social Bee

• Best for: Small and mid-size businesses.

• Services: Their main service is social media management but they also offer “concierge services”, which include Google Ads management.

• Cost: Social Bee offers three types of pricing packages, and each comes with a free trial. The pricing packages are as follows:
  • Bootstrap: $29 per month
  • Accelerate: $49 per month
  • Pro: $99 per month

3. SmartSites

• Best for: Businesses of all sizes.

• Services: Pay-per-click, SEO, advertising, social media marketing, web design, emails, and SMS.

• Cost: There are three pricing packages at SmartSites:
  • Design and Development: $125 per hour
  • PPC Management: $500+ per month
  • Organic SEO: $2,000+ per month

4. Hawk SEM

• Best for: Mid-size businesses.

• Services: Pay-per-click management, SEO, content marketing, paid social media marketing, conversion rate optimization, eCommerce marketing, and remarketing.

• Cost: Hawk SEM doesn’t provide public information about their pricing.

5. Jelly Fish

• Best for: Businesses of all sizes.

• Services: Paid search advertising, SEO, social media management, analytics and conversion rate optimization, creative services, training and consultancy, programmatic advertising, and display advertising.

• Cost: Jellyfish offers two types of flexible pricing tiers. Both have a free trial.
  • $10 plan: this is the price per active project per month, and it’s billed annually. This means that even if you don’t use their services for a full year, you would still need to pay $120 for an ongoing project.
  • $20 plan: this too is the price per active project per month, and it’s billed annually. This means that it would cost $240 per year. However, in addition to the previous plan’s perks, it also offers customized user permission.

6. JumpFly

• Best for: Businesses of all sizes.

• Services: Paid search and display, paid social media, ad management for Amazon and Google Ads, SEO, and creative design.

• Cost: exact costs for JumpFly’s services are not outlined on their website.

7. Tilt Metrics

• Best for: Businesses of all sizes.

• Services: Google Ads, Facebook and Instagram Ads, LinkedIn Ads, B2B Focused SEO, Sponsorships, CRO, and Landing Page optimization.

• Cost: The company doesn’t offer publicly available information about their pricing.

Google Ads Agency vs Google Ads Freelancer

Sometimes, you might need assistance with your Google Ads campaigns, but this doesn’t always mean that you need an agency, a freelancer might be a better choice in some cases. 

So, let’s compare Google Ads agencies to freelancers providing Google Ads services to help you determine which of the two is a better option for your needs.

Google Ads Agency or Google Ads Freelancer: Which One to Choose?

Typically, Google Ads agencies consist of a team of professionals who specialize in different areas of advertising. 

They usually offer a whole package of services that goes beyond creating and managing Google Ads campaigns.

Freelancers, on the other hand, are individuals who offer specific services to clients, such as Google Ads management services, as one person alone can’t cover multiple fields of advertisement for multiple clients.

Regarding availability, freelancers might be able to offer more flexible working hours, but they also might be limited in the time they can offer you due to their commitments to other clients. 

Agencies, however, usually have fixed working hours, but since they work in teams, you’re more likely to get their attention and assistance, even if the professional assigned to your account is unavailable for whatever reason.

Cost-wise, freelancers are more affordable than agencies and usually charge a flat fee. 

Agencies can have different methods of charging and they cost more, but the benefit of paying a higher price is that there will be a whole team of experts handling your campaigns.

Do It Yourself vs Hire a Google Ads Agency

The main advantage of managing your Google Ads campaigns by yourself is saving up on costs. 

If you have the will and time, there are useful courses that can help you build expertise and manage your Google Ads campaigns with ease, like the Store Growers Google Ads courses for self-learners. 

Moreover, by managing your Google Ads account by yourself, you have full control over all aspects of your campaigns, plus building your campaigns makes for an excellent opportunity to learn new skills.

Hiring a Google Ads agency means spending more money for the sake of gaining instant access to expertise and experience for effective campaign management.

Agencies have access to more advanced tools and software that provide them with in-depth data analysis, automated bid management, and many other features that can improve your campaign performance very quickly. 

You’ll also have more time to focus on other aspects of your business.

Recap

If you feel like you don’t have the time and energy to invest in learning about managing Google Ads campaigns, you should probably consider hiring a Google Ads agency or a freelancer to whom you can delegate these tasks.

Also, if your click-through rate and click-through revenue are low, and/or you’re struggling with coming up with new campaigns, an agency could help you target these issues quickly. 

On the other hand, if you are willing to invest time, there are valuable and affordable resources that you can utilize to learn about managing Google Ads campaigns and have full control over your advertising strategy.

Store Growers offer courses for building easy and effective ads and gives you access to a database with a large number of proven tactics to increase your sales and eliminate unnecessary spending. 

You can learn at your own pace and easily synchronize your learning tempo with your work schedule.

The post 7 Best Google Ads Agencies to Hire in 2023 appeared first on Store Growers.