[1] Sydney entrepreneur Nick Lavidge got frustrated with online marketing agencies that he declined an offer to work for US reality television celebrities, the Kardashians.

[2] Instead, Lavinge got $8000 and built his own business, Alley.

[3] Lavinge’s company boasts of having run 400 advertising campaigns all over the world.

[Source] Australian Information Technology News – Why Sydney entrepreneur Nick Lavidge turned down a chance to work with the Kardashians to launch his own online business

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