In 2017, even the smallest of enterprises need to establish a strong online presence. Still, a surprisingly large number of startups and small businesses still have no website. This is a really shocking, seeing how no matter how you handle your digital marketing, building a website is the most important piece of the puzzle. With this in mind, here are four tips that you might find useful. 1. Make it Mobile friendly Today, there are more mobile than desktop users online, which should make it abundantly clear that they should be your primary audience. According to an infographic on blog Kissmetrics, only 11 percent of all mobile users expect the loading speed on their phones to be significantly slower than that on the desktop. All the rest expect it to be faster or equally as fast. Furthermore, in order to appeal to the mobile users, you need to invest in large (easily clickable) icons, abandon a hovering menu in favor of drop-down
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