The name of the company may seem like a factor of secondary importance to some people. However, they forget about the avalanche of emotions and images that hit us when we merely hear the word “Apple”, “Google” or “Starbucks”. If customers are to talk and Interact with a brand, they have to know what name it goes by. Therefore, the immense power of the brand should never be underestimated. In fact, it must be recognized for what it is: The driving force behind Business greatness. Making a name for yourself Getting the name right is absolutely crucial. First impressions are extremely important in both life and business. A name is, of course, that first element that customers encounter and interact with. Hence, brands can leverage it to make an immediate impact and grab attention. Nailing this aspect will allow you to gain traction quickly and boost the exposure in a crowded market. In a sense, a business name is much more than

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