January is a good time to make plans for the year ahead including reviewing your brand asset protection. When you are busy running a business, it’s easy to overlook key “bra… Read More
Thank you to those of you who nominated Brandaide for Best Legal Blog. Because of your support, we are in the finals in the contest sponsored by The Expert Institute. The fina… Read More
There are three doors to a registered trademark. Whether you file on your own, or hire a trademark attorney, it’s helpful to understand the procedure used to evaluate the ways to file… Read More
A registered trademark serves as an insurance policy against for brands and businesses online and off. Do you need one for the names of your products or services? The process for obtaining a… Read More
Breakthrough Brand. I love the verbiage. Interbrand, the global branding agency that brings us the annual list of the “50 Most Valuable Brands,” has just published its inaugural… Read More
In Trademark Registration Goes Global, I discussed two routes US brand owners can take to secure international trademark registration. The first, the Madrid Protocol allows US trademark… Read More
US trademark registration is not only available to U.S. trademark owners. Foreign based brands can also obtain a US trademark registration. The global economy means brands lau… Read More
International trademark registration has become vitally important for online brands. And these days, what brand doesn’t exist online? Brand owners selling in the global… Read More
An arbitrary trademark is highly protectable, and in this example, a great way to learn the differences between the types of mark. One of my favorite topics is teaching clients how to select… Read More
Over the years, it has become necessary that each country in Latin America that legislates or have intellectual property laws, creates them in a friendly and cooperative way, because there&r&hell…Read More
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