In today’s day and age, customers are expecting more Digital experiences. It does not matter what sort of business you run or what type of industry you operate in, digital experiences are imperative today.

As the infographic shows, consumers today are demanding quicker response times. They also want consumer experiences to be smoother and they expect businesses to understand their individual needs. These statistics show us why Digital Transformation is becoming increasingly important, and why a lot of business’ technology budgets are being spent on this. 

The increased need for digital transformation has led to an increased demand for product managers. We are finding digital product managers across various areas. Not only do they have a role to play in companies undergoing digital transformation but they are also in high demand in IT businesses and SaaS companies.

It is imperative to understand the differences between digital product managers and traditional product managers, which is what this infographic explains. Not only do digital product managers focus on new types of digital products, but there is a greater need for iteration and velocity in this role. In addition to this, the focus is rigorously on the user, rather than just the buyer. There are also new metrics and models to take into account.

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