Words may not break bones, but they can change minds and move individuals into action.
How can you, take advantage of this fact?
In this episode of Monday Sales Coach we are going to identify the ten magic words that sales and marketing experts have found effective in making people buy and by using them you should start seeing a boost in your sales.
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Ten Magic Words
Ten magic words that are sure to make people buy from you. Let’s learn about these words and discuss how they will get you more sales.
- Fast
In this age, consumers have become more mindful of their time more than their money. Right now, people are looking for quick solutions and responses to their concerns and using the word ‘fast’ can do the trick of capturing their attention. Come to think about it, who would not welcome fast results?
- Guaranteed
Now just because your customers value time more than money does not mean that they do not think about the value of what they are spending their money on. When you use the word ‘guaranteed’, you assure your customers that they have made an entrepreneurial choice when they chose your product over others.
- Limited
There is something about the word ‘limited’ that makes customers come running. A study on the psychology of human behavior reveals that a product’s desirability tends to increase along with its scarcity. This is because people often consider rare and limited products as more valuable than those that are readily available. Dr Robert Cialdini outlines this perfectly in his YouTube video CLICK HERE
- Easy/Simple
People do not want to be stuck with complicated things. Life is already complicated as it is, and sales professionals who acknowledge that by including the words ‘easy’ or ‘simple’ in their pitch are more likely to get a positive response.
- Testimonial
Again, people want to see value for their hard-earned money. Your customers want proof that the product you are selling really works. So, where you can you should include testimonials. Of course, make sure that your testimonials are authentic and real. To continue the detailed description DOWNLOAD the PODCAST TRANSCRIPT CLICK HERE
- Discount/Sale
- Free
- You/Your
- Important
- New
The words outlined above are not in any order. In does not matter in which order you apply those. One thing is for sure; these ten magic words have helped me gain more customers. They will certainly help you as well.
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