Robo-advisory Investment firms nearly control just shy of a $500B as of 2020. With millennials and Gen Z building significant investable assets, the assets under management are expected to triple by 2025. Betterment is a digital investment adviser that offers its advisory and management services catered towards three segments – retail investors, businesses through 401Ks, and financial advisors. Using algorithms that match appropriate investments to a customer’s short-term and long-term financial needs, the platform is able to offer tax-advantaged investment management for a fraction of the fees charged by traditional investment advisors. The company, founded in 2008, now has $32B AUM across 700,000 clients. AlleyWatch caught up with Betterment CEO Sarah Levy to learn more about the company’s growth, expansion plans, latest round of funding from investors that include Treasury, Kinnevik, Bessemer Venture Partners, Francisco Partners, Menlo Ventures, Anthemis Group, Globespan Capital Partners, Citi Ventures, and The Private Shares Fund, Aflac Ventures, and ID8 Investments.