Rappi is a fast growing company that lets people order their groceries in South America. The company is currently very present in Colombia. The company shares some similitudes with companies such as Postmates and Instacart which have a strong presence in the US market.

The crowdsourcing fulfillment model works well in South America because of the wages which are relatively cheaper than in the US, making those solutions sufficiently profitable for people to be interested in participating and working for these kind of services.

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