Georgie Shears, is a 44-year-old transforming lives as a Life Design Strategist from Manchester. She is on a mission to genuinely empower Women to embrace their uniqueness, recognise their successes and capabilities, get out of their own way and design lives they truly love, through her revolutionary SHIFT Life Transformation System. Using transformative yet practical strategies and tools, combined with sharing her lived and professional experiences, Georgie works to support women who want to make a change, but don’t know where to start, to find ways they can adapt their daily lives to bring them more fulfilment.

What is your Business and what does it offer?

I am a Life Design Strategist, providing women with practical tools and strategies to create lives they love. I use the simple framework of my unique SHIFT Life Transformation System, it is a transformative system I developed, which harnesses genuine, lasting personal growth, healing, and self-improvement. Through this system, I guide women in building confidence, recognising their capabilities, and channeling their strength into creating lives they love, by achieving their desires, and reminding them that they are in control.

SHIFT is a system that genuinely empowers you to re-write your narrative, for you to feel positive and actively in control of shaping your own destiny. It’s especially developed  for women in their 40s, 50s to feel more enjoyment in their lives, even amongst all the responsibilities that come with this time in life. It enables women to identify and be free from self-limiting beliefs and stereotypes based around gender, age and societal expectations and discover/rediscover their true selves.

How did it start?

My business emerged as a result of my professional and my own transformation personal journey. From being a people-pleaser and a party girl to jumping from job to job, I’ve experienced the desperation of feeling unfulfilled. I have navigated challenges such as postnatal depression, failed relationships and financial pressures. Driven by my own struggles, I learnt how to change my mindset to one that recognises the positive lessons even in the toughest of times and to strengthen and empower myself physically and mentally. I dived headfirst into a learning journey towards my own healing and growth to overcome severe panic attacks, depression and anxiety..

I challenged myself to get better for good. I set out on an immersive, committed journey to  learn everything I could;  books, podcasts, courses. I started meditating, created a new me and essentially completely rewrote my own life story.

I had what I can only describe as an epiphany, which led me to my true passion for helping others like me, who have navigated the depths of personal struggle and just need a push, some guidance to help them move in the right direction. I recognised the transformative impact that educating yourself and having guidance and support from a professional and a supportive community of like minded women, can have on your self-improvement. I wanted to spread these tools far and wide because I knew from observing many people around me, they needed this too.

The desire to genuinely empower women had been within me since day one. I think women are powerful and capable beyond words. I went from being stuck in an office job to a personal trainer, which suited my life a lot better at the time, after I had my little girl. I didn’t realise it was just the beginning and all the training, research and first hand experiences led me to my expertise, my purpose, to become a Life Design Strategist – the perfect role for someone like me, who wants to make a difference to the world, empower midlife women, aid them in changing the narrative for themselves and lead lives that bring them genuine fulfilment and joy. I continued to grow by working as a qualified Health, Fitness and Lifestyle Coach, I had one to one’s with my clients, week after week, got to know them deeply, and started to realise that my work had always gone way beyond physical health and fitness. I witnessed the struggles people were facing in achieving fulfilment, in so many areas of their lives. And being in the position of the observer, I began to see that it was not their circumstances  stopping people achieving their dreams and desires, but their own internal limitations. They were actually in their own way.

I began an online course to give back, and share with them what I learnt and what worked for me. I continued educating myself, and one day came across my mentor Lisa Johnson, she was the one who made me realise that rather than focusing on being a mindset coach, I was a Life Design Strategist!  I provided practical tools and strategies to help women design lives they love and as a result I created a system, offering a straightforward framework to support genuine, lasting personal growth.

What drives you?

My passion is deeply rooted in my own journey of healing and growth. Having battled depression, faced loss, and dealt with the repercussions of a traumatic birth experience, I understand the struggles that life throws at us and know we absolutely have the power to change it.

My driving force is the belief that, despite the challenges, midlife women can break free from self-imposed and societal limits, living a life that’s not just a long list of jobs and responsibilities, but one that’s genuinely fulfilling. I’m here to guide others in their journeys toward confidence and self-improvement. It’s so incredibly rewarding to see the results people achieve in such a small amount of time. Seeing somebody start to really believe in themselves, to love the person they are and start to really thrive, is beyond words. For me, there is no feeling like it.

When you see the changes happening right before your eyes, it massive fuels my dedication and commitment to making a positive impact on women’s lives.

What’s your favourite thing about running your own business?

It’s just my absolute dream to launch a business doing what fills my heart and helps everybody else fill their hearts too. My mission is to help women feel truly empowered (in their truest sense of the word) – to rise and realise what important, unique, incredible, valuable human beings they are. I find immense joy and soul level fulfilment in witnessing the transformations within my community. The ability to empower women with the tools and strategies they need to create fulfilling lives is definitely my favourite aspect. To teach sand people the tools to cope with a thrive in life, is like handing them their power back. I love working with people, helping them learn how to cope with challenges life throws at us, things like depression, grief, a cycle you want to get out of. Alongside the rewarding part of the business, I like having my own freedom. Not having to live life around my work but have my work as part of the life I completely love is the dream. It allows me to incorporate all my own priorities, whilst also fulfilling my purpose. I feel truly blessed to have created this life and to be able to help others create their dream life too.

What is a business highlight?

The creation of the SHIFT Life Transformation System is by far my most significant business highlight. Watching women transform their lives through the simplicity of this framework represents the realisation of my dreams. The feeling of ‘I’m responsible for this change, I have a purpose and it’s working’. The positive impact derived from empowering women is the most rewarding feeling ever. I want to spread the word about these tools and strategies that are available to us all to help us cope, to help us thrive, to feel genuine fulfilment and inner peace – whatever that looks and feels like for each and every one of us. It’s a guide that doesn’t just promise, but delivers a life filled with the feeling of real fulfilment, inner peace, choice and freedom, empowering you to achieve genuine personal growth. With it comes unwavering support, insight, essential tools, and tailored strategies, all propelling you forward on your unique journey of self-discovery and change. Once you’ve mastered the tools and strategies contained within, you’re not just improving a phase of your life—you’re transforming your entire future. I’m on this mission, dedicated to guide women to build confidence, recognise their capabilities and channel their strength into creating lives they love. We are powerful and incredible. I want us all to recognise that and bring it to the fore.

What’s been your biggest business mistake? How did you deal with it?

Listening to the opinions of others too much and taking what people told me, usually with the very best intentions, as being fact, the absolute truth (parents. bosses, friends, exes etc). Not believing in my own gut instinct and intuition. Had I learned to have real self-belief much earlier on in life, I would have followed my own path much sooner, felt fulfilled and like I fitted in much better. I wouldn’t have spent so many years feeling like I wasn’t good enough just the way I am.

I don’t regret this as such, because if I hadn’t felt like that, I doubt I’d have gone on the journey I’ve been on to get where I am right now. I’m a big believer that it all unfolds just the way it’s supposed to and it’s up to us to decide to learn from the bits where we don’t feel great and use that rubbish feeling to find a way out and grow.

So how did I deal with feeling like that? Well for a long time I ignored it! But I ignored it for so long, refused to acknowledge my deep feelings for so long, that my body took over and made me take notice. Giving me terrifying panic attacks and anxiety. This is what in the end made me have to sit up and take notice. That’s when I started to seek help, initially though various talk therapies, before then embarking on all the practices and tools I have now built into my Shift Life Transformation System . When I learnt to trust that I know best for me and to really tune into my inner guidance, that’s when my life started to really change, where I started to make it look and feel like one I’d really chosen, one I love living.

Each challenge I’ve had in my life I now realise has served as a stepping stone for my personal and professional growth. My ability to navigate obstacles, learn from mistakes, and continue evolving has been crucial to my success, my inner peace and my sense of fulfilment and happiness.

How do you fit in work with the family?

I create the business around being a mum. I want to be there for the school runs, to hear the stories of their day. I want to be a wife who can share time with my husband and children. My work allows me to do all of these things. I choose my hours, I launch only several times per year and take on limited 1:1 clients, so I can really dedicate myself to both my clients and my family. The intricate balance between work and family life is a huge consideration for me. As a mother, wife, daughter, friend, charity trustee and business owner, my perfect life was created when I learned how to balance my personal and professional responsibilities. It takes constant reviewing and tweaking, but that’s all part of the wonder of personal growth! Knowing my business has an immense effect and great purpose on others’ lives makes it so much easier for me to live a happy personal life too. When you enjoy your ‘work’ as much as I do, not a moment of it feels like a job! When the kids are at school it is my most proactive time! My whole family has a great understanding of what I do and see how many lives it positively changes, including ours.  They love to be a part of this too.

What advice would you give your younger self?

Trust that deep inner voice that tells you you will always be ok. Trust the process. You are resilient, you will grow, believe in yourself. Embrace difficulties as opportunities for growth, and recognise that huge strength within. Every twist and turn, every tough bit you go through will all contributes to not just your own personal growth but so many more lives to You’ll be grateful for it all.

My whole story is ultimately one of self-love and personal growth – a testament to resilience, recovery, and the unwavering commitment to self-improvement, with a desire to guide others on their own paths of self-discovery.

Links

• Instagram: https://www.instagram.com/georgieshearsstrategist
• Facebook: https://www.facebook.com/GeorgieShears
• LinkedIn: https://www.linkedin.com/in/georgie-shears-81315825a/
• I also have a group you can join on Facebook: https://www.facebook.com/groups/249894307658029/
• My website: https://shiftlifetransformation.com/