The Positive Birth Company has been crowned Parenting Brand of the Year for the second year running in the prestigious Made for Mums Awards, dubbed by many in the parenting sector as the “baby brand oscars”. 

Founder and CEO, Siobhan Miller, said of the win, “I’m so proud that The Positive Birth Company has been named Parenting Brand of the Year in the Made for Mums Awards. To win once is amazing, to win two years running is just incredible! PBC is a small, independent business but one that is committed to driving positive change for parents. To receive this recognition for doing good, especially when up against much larger organisations and corporations, feels great. I hope this win encourages other small businesses to realise their potential. Thank you to everyone who voted, we really appreciate your support.” 

The Made for Mums Awards see more than 1000 products judged across 3,000 judging hours, with an army of family testers, editorial judges and industry experts casting their final votes. The Positive Birth Company’s ethos that “knowledge is power” was recognised by the judges, who also noted that the brand’s accessible and comprehensive courses, virtual Birth Partner App, book and social media resources have reached more than 30 million people around the world, helping them navigate their journey from conception through to the early years. 

The brand’s fundamental values and ethos of inclusion and equality were also noted, with judges taking special recognition of The Positive Birth Company’s work to tackle discrepancies in pregnancy care and birth outcomes with workshops on racial disparities and pregnancy for LGBTQIA+ people. Judges commented that “The Positive Birth Company’s approach to making parenting, antenatal and postnatal education inclusive and accessible shone through in its product entries this year, impressing judges and testers with courses that were easy to use, informative and welcoming to all. Other initiatives further demonstrate the action they’re taking to empower their customers and community.” 

About The Positive Birth Company

As seen on Dragons’ Den, The Positive Birth Company is on a mission to support people as they embark on the most exciting journey of their lives: parenthood.

Founded by hypnobirthing expert Siobhan Miller in 2016, the brand is committed to empowering women, birthing people and birth partners around the world to create positive experiences from conception through to birth and the postpartum period through their unique, accessible and fully comprehensive approach to antenatal and postnatal education.

Through sales of their five online courses, award-winning virtual birth partner app, bestselling book Practical Ways to Make Your Birth Better, free live workshops and masterclasses on social media, in-person group hypnobirthing classes, midwife listening service and their Closing the Gap online workshop for healthcare professionals, The Positive Birth Company has been a pioneering force in forging a new approach to perinatal support and education. 

About The Positive Birth Company’s products that won this year’s Made for Mums Awards

The Pregnancy Pack is billed as a digital pregnancy manual for the 21st century, offering on-demand, expert guidance to help people navigate the nine months of pregnancy in an informed, confident and empowered way. Presented by a multidisciplinary team, which includes doctors, midwives, clinical psychologists, a nurse, physiotherapist and hypnobirthing teacher, The Pregnancy Pack offers bitesize online video workshops alongside downloadable resources, access to a private community group for ongoing peer support and – newly launched in 2023 – a free 15 minute call with a midwife in the new Call The Midwife listening service. 

The Postpartum Pack is an online course for the postpartum period, covering everything new parents need to know for the early days, weeks and months of life with a newborn baby. Like The Pregnancy Pack, it’s delivered by a multidisciplinary team of experts and offers in-depth workshops broken down into bitesize videos which can be accessed at any time of day or night. It also comes with access to a private community group for ongoing peer support, access to the Call the Midwife listening service and many other downloadable extra resources. 

Find out more about The Positive Birth Company at www.thepositivebirthcompany.com