In recent years, video Marketing has burgeoned in popularity and it has exploded unlike any other digital marketing trend. Gradually, over time, it became one of the main aspects of any online marketing strategy. Numerous marketers have kept jumping on to the video marketing bandwagon and many among them are still not sure about the steps that they should take to become successful. This is because customers are 4times more likely to watch videos on a product than read what is written on it. Majority of the digital marketers (54%) claim video marketing as the most appropriate form of ROI. 65% of the customers are more likely to purchase a product after they’ve watched the video on the pros and cons of the product. So, video marketing should never be the least prioritised item lying at the bottom of your list but it should be the integral and key part of the marketing and communication strategy. Explainer videos – Be creative about your marketing efforts It is worthy being unique and creative about your online marketing efforts. Animated videos and whiteboard animation add curiosity to the video. Here are few things to know on how a whiteboard animation can electrify your brand and improve your business. Worthy reasons behind the soaring demand of videos Art that is drawn by hand is always convincing and scientific Easy to operate and doesn’t involve any high costs Writing in an animated manner and erasing on a whiteboard has always been entertaining Can be updated and edited easily Short-cut process of content marketing Amalgamating e-commerce with art If you take into account creation of videos for engaging customers, they are an impressive way of capturing the imagination of people, regardless of the kind of business you have. This is one of the ways in which you can impress people on both logical and emotional levels. The animated videos are the kind of artwork which is the work of creative minds. The most powerful feature of these videos is that they are an easy way of informing the targeted audience on the brand. There are…