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Pull&Bear Distribution Strategy

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Pull&Bear Business Model

Pull & Bear is a successful retail brand with a trendy and affordable fashion value proposition. They offer a wide range of clothing and accessories, focusing on branded and original designs. Their revenue model relies on product sales through both online and offline channels. The target customer segments include fashion-forward individuals, young adults, and brand-loyal customers. Pull & Bear’s key activities involve fashion design, supply chain management, and marketing. They leverage key resources such as a design team, manufacturing facilities, and physical stores. Strategic partnerships with influencers and suppliers contribute to their success.

Pull&Bear Revenue

Pull&Bear generated €2.36 billion in revenue in 2023, €2.15 billion in 2022, and €1.87 billion in revenue in 2021, compared to €1.42 billion in 2020 and €1.97 billion in 2019.

Pull&Bear Profits

Pull& Bear generated €438 million in profits before tax in 2023, €355 million in 2022, and €317 million in profit before tax in 2021, compared to €95 million in 2020 and €301 million in 2019.

Pull&Bear Stores

Pull&Bear had 628 company-managed stores vs. 163 franchised stores in 2023, compared to 624 company-managed stores vs. franchised 165 franchised stores in 2022.

Pull&Bear Sales By Channel

Pull&Bear generated 81% from company-operated stores vs. 19% from franchised stores in 2023.

The post Pull&Bear Distribution Strategy appeared first on FourWeekMBA.



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Pull&Bear Distribution Strategy

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