Intuit generated $789,451 per employee in 2023, compared to $735,607 in 2022, and $713,556 in 2021.
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Who Owns Intuit
American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership). Intuit Business Model
Intuit’s business model revolves around providing financial management solutions to individuals and small businesses. They leverage technological infrastructure, including cloud-based solutions, data analytics, and mobile applications. Distribution channels include online platforms, retail partnerships, and direct sales. Revenue streams come from software sales, service fees, and data-driven insights.
Intuit Revenue
In 2023, Intuit generated $14.37 billion in revenue, compared to $12.72 billion in 2022, $9.6 billion in 2021, and $7.68 billion in 2020.
Intuit Net Income
Intuit generated $2.38 billion in net profits in 2023, compared to $2 billion in 2022.
Intuit Brands
Intuit has acquired many software brands, including companies like TurboTax, Credit Karma, QuickBooks, MailChimp, and the Intuit core service. The group generated $12.72 billion in revenue in 2022 and $2 billion in profits.
Credit Karma Revenue
Credit Karma is a brand acquired by Intuit in 2020 for approximately $7.1 billion. Credit Karma generated $1.6 billion in revenue in 2023, compared to $1.8 billion in revenue in 2022, and $865 million in 2021.
Credit Karma Profits
Credit Karma generated $428 million in net profits in 2023, compared to $531 million in 2022, and $182 million in 2021.
ProConnect Revenue
ProConnect is part of Intuit. The company generated $561 million in 2023, compared to $546 million in 2022, $517 million in 2021, and $493 million in 2020.
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