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Facebook Competitors

Meta (formerly Facebook) competes in various sectors. It includes competitors in social media platforms such as Twitter, Snapchat, TikTok, and Instagram. Messaging app competitors include WhatsApp, Telegram, Signal, and WeChat. Google Ads, Amazon, Twitter, and Snapchat Ads are its competitors in online advertising. Additionally, competitors in the virtual reality realm include HTC Vive, Oculus VR, PlayStation VR, and Valve Index.

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CompetitorDescriptionKey InsightsCompetitive OverlapDifferentiation
Google (Alphabet Inc.)A multinational conglomerate known for its internet-related products and services, including Google Search, Android, YouTube, and Google Ads. Google competes with Facebook in various digital advertising and online services markets.Google offers online advertising platforms and competes with Facebook in segments like digital advertising, online search, and video sharing.Both compete in digital advertising, online services, and user-generated content, catering to advertisers and online users.Google’s dominance in search, video content via YouTube, and advertising technology.
TwitterA social media platform known for its microblogging and real-time news feed. Twitter competes with Facebook in the social media and digital advertising space.Twitter offers a platform for real-time updates and competes with Facebook in segments like social networking, digital advertising, and news sharing.Both compete in social networking and digital advertising, providing platforms for user-generated content and advertiser engagement.Twitter’s focus on real-time updates, trending topics, and public discussions.
Snapchat (Snap Inc.)A multimedia messaging app known for its disappearing photos and videos. Snapchat competes with Facebook in the social media, messaging, and multimedia sharing markets.Snapchat offers multimedia messaging and competes with Facebook in segments like social networking, messaging, and multimedia content sharing.Both compete in social media and messaging, focusing on multimedia content, ephemeral messaging, and augmented reality features.Snapchat’s emphasis on visual communication and AR experiences.
TikTok (Bytedance Ltd.)A short-form video app known for its viral user-generated content. TikTok competes with Facebook in the social media and short-video sharing markets.TikTok offers a platform for short-form videos and competes with Facebook in segments like social networking, video sharing, and user-generated content.Both compete in social media and short-video sharing, emphasizing creativity, user engagement, and viral content.TikTok’s focus on short-form video trends and user-generated entertainment.
LinkedIn (Microsoft)A professional networking platform known for its career-focused user base. LinkedIn competes with Facebook in the professional networking and career development space.LinkedIn offers professional networking and competes with Facebook in segments like social networking, job search, and business networking.Both compete in social networking, with LinkedIn’s focus on professionals, job seekers, and B2B networking.LinkedIn’s specialization in professional networking and career development.
PinterestA social media platform known for visual discovery and idea sharing. Pinterest competes with Facebook in the social media, image sharing, and digital advertising markets.Pinterest offers a platform for visual discovery and competes with Facebook in segments like social networking, image sharing, and advertising.Both compete in social media and visual discovery, with Pinterest’s focus on inspiration, creativity, and product discovery.Pinterest’s emphasis on curated boards and visual bookmarking.
RedditA social news aggregation, web content rating, and discussion website known for its user-generated content and diverse communities. Reddit competes with Facebook in the social media and user-generated content markets.Reddit offers user-generated content and discussions, competing with Facebook in segments like social networking, online communities, and content sharing.Both compete in user-generated content and online communities, with Reddit’s focus on diverse interest-based subreddits and discussions.Reddit’s unique community-driven structure and anonymity.
WeChat (Tencent)A Chinese multi-purpose messaging, social media, and mobile payment app. WeChat competes with Facebook in the messaging, social networking, and mobile payments markets.WeChat provides messaging, social networking, and payment services, competing with Facebook in segments like messaging platforms, social media, and mobile commerce.Both compete in messaging, social networking, and mobile payments, serving users with an all-in-one platform for communication and transactions.WeChat’s dominance in China and integration with daily life.
TelegramA cloud-based instant messaging app known for its security features and privacy focus. Telegram competes with Facebook in the messaging and secure communication markets.Telegram offers secure messaging and competes with Facebook in segments like messaging platforms, encrypted chats, and group communication.Both compete in messaging and secure communication, emphasizing privacy, encryption, and self-destructing messages.Telegram’s focus on user privacy and open-source development.
SignalAn encrypted messaging app known for its privacy features and open-source development. Signal competes with Facebook in the secure messaging and privacy-focused communication markets.Signal offers encrypted messaging and competes with Facebook in segments like secure messaging platforms, privacy-focused communication, and data protection.Both compete in secure messaging and privacy-focused communication, highlighting end-to-end encryption and user data protection.Signal’s strong emphasis on privacy and open-source code.

Social Media Platforms: Competitors of Meta’s social media platforms

  • Twitter: A popular microblogging and social networking platform.
  • Snapchat: A multimedia messaging app.
  • TikTok: A social media platform for creating and sharing short videos.
  • Instagram: A photo and video sharing social networking service.

Messaging Apps: Competitors of Meta’s messaging apps

  • WhatsApp: A messaging app with voice and video call features.
  • Telegram: A cloud-based instant messaging app.
  • Signal: An encrypted messaging app.
  • WeChat: A multipurpose messaging, social media, and mobile payment app.

Online Advertising: Competitors of Meta in the online advertising market

  • Google Ads: Google’s online advertising platform.
  • Amazon Advertising: Amazon’s advertising platform.
  • Twitter Ads: Twitter’s advertising platform.
  • Snapchat Ads: Snapchat’s advertising platform.

Virtual Reality: Competitors of Meta’s virtual reality products

  • HTC Vive: A virtual reality headset.
  • Oculus VR: A virtual reality technology company acquired by Meta.
  • PlayStation VR: Virtual reality system for PlayStation gaming consoles.
  • Valve Index: A high-fidelity virtual reality headset.

Key Highlights:

  • Social Media Competition: Meta (formerly Facebook) competes with Twitter, Snapchat, TikTok, and Instagram in the social media sector. These platforms offer various ways for users to connect, share content, and engage with others online.
  • Messaging Apps Rivals: Competitors of Meta’s messaging apps include WhatsApp, Telegram, Signal, and WeChat. These messaging platforms provide different features for communication and sharing among users.
  • Online Advertising Challengers: Meta faces competition in online advertising from Google Ads, Amazon Advertising, Twitter Ads, and Snapchat Ads. These platforms provide avenues for businesses to reach their target audiences through digital advertising.
  • Virtual Reality Competitors: In the virtual reality realm, Meta’s competitors include HTC Vive, Oculus VR (which is owned by Meta), PlayStation VR, and Valve Index. These companies offer immersive VR experiences and technologies.

Read Also: Facebook Business Model

Read Also: Facebook Business Model

Related Visual Stories

Who Owns Facebook

Facebook, rebranded as Meta in 2021, is primarily owned by Mark Zuckerberg, founder, and CEO. Zuckerberg keeps tight control over the ownership and decision-making of the company. Other large individual shareholders comprise former COO Sheryl Sandberg and co-founder Eduardo Saverin. Large institutional investors include BlackRock, Vanguard, and Fidelity.

Facebook Business Model

Facebook, the main product of Meta is an attention merchant. As such, its algorithms condense the attention of over 2.91 billion monthly active users as of June 2021. Meta generated $117.9 billion in revenues, in 2021, of which $114.9 billion from advertising (97.4% of the total revenues) and over $2.2 billion from Reality Labs (the augmented and virtual reality products arm). 

Facebook Revenue Breakdown

Facebook Revenues

Facebook generated most of its revenue from advertising in 2023. Indeed, the company generated $131.95B from advertising, $1.89B billion from its reality labs segment, and over a billion in other revenue.

Facebook Employees

By September 2022, Facebook’s (Meta) employee count had peaked at 87,314. Yet, as revenue slew down for the first time in years, the company announced a layoff of 13% of its workforce, bringing the headcount to 75,964. By March 2023, Meta announced another round of layoffs, dubbed “The Year of Efficiency,” which brought the headcount down to less than 66 thousand employees. By the end of 2023, Facebook reported 67,317 employees.

Facebook Revenue Per Employee

In 2022, post layoffs, Facebook generated $1,535,056 per employee, compared to $1,638,586 in 2021. In 2023, as Facebook (now Meta) completed its mass layoffs, the company reported nearly $135 billion in revenue and 67,317 employees, with a $2,003,981 revenue per employee.

Facebook MAU

Facebook (Meta) gained users in 2023. In fact, in 2023, Facebook had over three billion users worldwide, of which 272 million were in Canada, 408 million were in Europe, over 1.3 billion were in Asia, and over a billion were in the rest of the world.

Facebook ARPU

ARPU, or average revenue per user, is a crucial metric for attention merchants like Facebook. It assesses the ability of the platform to monetize its users. For instance, by the end of 2023, Meta’s ARPU worldwide was $13.12. In the US & Canada, it was $68.44; in Europe, it was $23.14; in Asia-Pacific, $5.52; and in the rest of the world, it was $4.50.

Facebook ARPU 2010-2023

ARPU, or average revenue per user, is a crucial metric for attention merchants like Facebook. It assesses the ability of the platform to monetize its users. For instance, by the end of 2023, Meta’s ARPU worldwide was $13.12. In the US & Canada, it was $68.44; in Europe, it was $23.14; in Asia-Pacific, $5.52; and in the rest of the world, it was $4.50.

Facebook Profitability

Facebook (Meta) revenue in 2023 increased to $134.9B, compared to $116.6B in 2022. Its profitability increased to $39.1B in 2023, compared to $23.2B in 2022 and $39.37B in 2021.

Reality Labs

As of September 2022, Facebook, rebranded as Meta, is a profitable company, generating $18.54B in net profits. Yet, if we look at its Reality Labs segment, which is in charge of building the Metaverse, it recorded a net loss of $9.44 billion in the first nine months of 2022.

Instagram Business Model

Instagram makes money via visual advertising. Acquired by Facebook for a billion-dollar in 2012, today, Instagram is integrated into the overall Facebook (now rebranded as Meta) business strategy. In 2018, Instagram founders Kevin Systrom and Mike Krieger left the company as Facebook pushed toward tighter integration of the two platforms. In 2022, Instagram is the most successful product still, in Meta’s portfolio.

WhatsApp Business Model

Founded in 2009 by Brian Acton, Jan Koum WhatsApp is a messaging app acquired by Facebook in 2014 for $19B. In 2018 WhatsApp rolled out customers’ interaction services, starting to make money on slow responses from companies. And Facebook also announced conversations on WhatsApp prompted by Facebook Ads.

Facebook Organizational Structure

Facebook is characterized by a multi-faceted matrix organizational structure. The company utilizes a flat organizational structure in combination with corporate function-based teams and product-based or geographic divisions. The flat organizational structure is organized around the leadership of Mark Zuckerberg and the key executives around him. On the other hand, the function-based teams are based on the main corporate functions (like HR, product management, investor relations, and so on).

Metaverse Supply Chain

Google Business Model

A hidden revenue business model is a pattern for revenue generation that keeps users out of the equation, so they don’t pay for the service or product offered. For instance, Google’s users don’t pay for the search engine. Instead, the revenue streams come from advertising money spent by businesses bidding on keywords.

TikTok Business Model

TikTok is a Chinese creative social media platform driven by short-form video content enabling users to interact and generate content at scale. TikTok primarily makes money through advertising, and it generated $4.6 billion in advertising revenues in 2021, thus making it among the most popular attention-based business models or attention merchants.

Instagram Business Model

Instagram makes money via visual advertising. As part of Facebook products, the company generates revenues for Facebook Inc.’s overall business model. Acquired by Facebook for a billion dollars in 2012, today Instagram is integrated into the overall Facebook business strategy. In 2018, Instagram founders, Kevin Systrom and Mike Krieger left the company, as Facebook pushed toward tighter integration of the two platforms.

YouTube Business Model

YouTube was acquired for almost $1.7 billion in 2006 by Google. It makes money through advertising and subscription revenues. YouTube advertising network is part of Google Ads, and it generated more than $28B in revenue by 2021. YouTube also makes money with its paid memberships and premium content.



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