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Revenue Streams Examples

Google Revenue Streams

In 2022, Google generated over $282 billion in revenues, of which over $162 billion from Google Search, over $29 billion from YouTube Ads, and almost $33 billion from Network Members’ properties. In addition, Google generated over $29 billion in other revenue, over $26 billion from Google Cloud, and over a billion dollars from other bets.

Apple Revenue Streams

iPhone and Services sales represented the main revenue drivers in 2022. Within the service revenues, the fastest growing sub-segment was the advertising business Apple built on top of the App Store, followed by the Mac, Accessories & Wearables, and the iPad.

Amazon Revenue Streams

Amazon has a business model with many moving parts. The e-commerce platform generated $220 billion in 2022, followed by third-party stores services which generated over $117 billion; Amazon AWS, which generated over $80 billion; Amazon advertising which generated almost $38 billion and Amazon Prime, which generated over $35 billion, and physical stores which generated almost $19 billion.

Netflix Revenue Streams

Netflix is a subscription-based streaming/on-demand platform making money with three plans: basic, standard, and premium, giving access to streamed series, movies, and shows. Netflix generated $31.6 billion in revenue in 2022, with an operating income of over $5.6 billion.

Facebook Revenue Streams

Salesforce Revenue Streams

In 2023 Salesforce generated $29 billion from subscriptions and $2.33 in professional services, compared to $24.66 billion in subscriptions in 2022 and $1.83 in professional services.

Adobe Revenue Streams

Adobe generated most of its revenue (93%) from subscriptions in 2022. Indeed, the company generated $16.39 billion in subscription revenue in 2022 compared to $686 million from services, and $532 million from product

Snowflake Revenue Streams

Snowflake generates most of its revenue from products/software. For instance, in 2023, almost 94% of its revenue came from product and 6% from professional services. Indeed in 2023, product generated $1.93 billion in revenue, compared to nearly $127 million from professional services.

Recap And Key Takeaways

Google:

  • Google Search: Advertising revenues from search engine results.
  • YouTube Ads: Advertising revenues from video ads on YouTube.
  • Network Members’ Properties: Advertising revenues from partner sites using Google’s ad services.
  • Other Revenue: Various other revenue sources, including hardware sales.
  • Google Cloud: Revenue from cloud computing services.
  • Other Bets: Revenue from ventures and experimental projects.

Apple:

  • iPhone Sales: Revenue from sales of iPhones.
  • Services: Revenue from various services, including the App Store, Apple Music, iCloud, etc.
  • Mac, Accessories & Wearables: Revenue from sales of Mac computers, accessories, and wearables.
  • iPad: Revenue from sales of iPads.

Amazon:

  • E-commerce platform: Revenue from product sales on Amazon’s online platform.
  • Third-party stores services: Revenue from services provided to third-party sellers on the Amazon marketplace.
  • Amazon AWS: Revenue from cloud computing services.
  • Amazon advertising: Revenue from advertising on Amazon’s platform.
  • Amazon Prime: Revenue from Amazon’s subscription service.
  • Physical stores: Revenue from Amazon’s physical retail stores.

Netflix:

  • Subscription-based streaming plans: Revenue from subscription fees for its streaming service.

Facebook:

  • Specific revenue streams not provided in the given information.

Salesforce:

  • Subscriptions: Revenue from cloud-based software subscriptions.
  • Professional Services: Revenue from consulting and implementation services.

Adobe:

  • Subscriptions: Revenue from subscription-based software products.
  • Services: Revenue from consulting and support services.
  • Product: Revenue from one-time software purchases and licensing.

Snowflake:

  • Product/Software: Revenue from cloud-based data warehousing and analytics platform.
  • Professional Services: Revenue from consulting and implementation services.

Other Case Studies

CompanyRevenue ModelCase StudyAnalysis
NetflixSubscription-Based ModelNetflix’s subscription streaming serviceNetflix relies on monthly subscription fees, providing access to a vast library of content with no ads.
SpotifyFreemium ModelSpotify’s free and premium music streamingSpotify offers both free ad-supported and premium ad-free subscriptions, generating revenue from premium users and advertisers.
AmazonE-commerce and Marketplace ModelAmazon’s online retail and third-party sellersAmazon generates revenue through product sales, third-party seller fees, and Amazon Web Services (AWS).
GoogleAdvertising ModelGoogle’s online advertising, AdWords, and AdSenseGoogle earns revenue by displaying ads on its search results pages and partner websites.
AppleHardware and Ecosystem ModelApple’s sale of hardware and servicesApple generates revenue from the sale of hardware (iPhone, Mac) and services (Apple Music, App Store).
AirbnbCommission ModelAirbnb’s commission from host and guest bookingsAirbnb earns a percentage from hosts and guests for each booking facilitated on its platform.
UberCommission and Ride Fees ModelUber’s commission from drivers and ride feesUber takes a commission from driver earnings and charges riders based on distance and time.
LinkedInSubscription and Recruitment ModelLinkedIn’s premium subscriptions and job postingsLinkedIn generates revenue from premium subscriptions, talent solutions, and marketing solutions.
DropboxFreemium and Subscription ModelDropbox’s cloud storage and file-sharingDropbox offers free storage with premium subscriptions for additional features and space.
Facebook (Meta)Advertising and Data Monetization ModelFacebook and Instagram’s advertising and user dataMeta earns revenue by displaying targeted ads to users and monetizing user data.
EtsyHandmade and Artisanal Goods MarketplaceEtsy’s platform for artisans and craftersEtsy provides a platform for artisans to sell their unique handmade products to a global audience.
UpworkFreelance Talent MarketplaceUpwork’s platform for freelancers and clientsUpwork connects businesses with freelance talent for various projects, spanning from writing to programming.
eBayOnline Auction and Sales MarketplaceeBay’s platform for auctions and saleseBay allows individuals and businesses to buy and sell a wide range of goods through auctions and direct sales.
Alibaba GroupB2B and B2C E-commerce MarketplaceAlibaba’s e-commerce and wholesale platformsAlibaba connects global buyers and sellers, facilitating trade and e-commerce transactions on a massive scale.
TuroPeer-to-Peer Car RentalTuro’s platform for car owners and rentersTuro enables individuals to rent their vehicles to travelers, disrupting the traditional car rental industry.
FiverrFreelance Services MarketplaceFiverr’s platform for freelance servicesFiverr offers a marketplace for freelancers to offer a wide range of services, from graphic design to content writing.
TaskRabbitOn-Demand Task and Service MarketplaceTaskRabbit’s platform for taskers and clientsTaskRabbit connects individuals with skilled taskers who can complete a variety of household and business tasks.
OpenTableRestaurant Reservation MarketplaceOpenTable’s platform for restaurant reservationsOpenTable allows users to book restaurant reservations and helps restaurants manage their tables efficiently.
StockXSneaker and Collectibles MarketplaceStockX’s platform for sneakers and collectiblesStockX provides a marketplace for authenticated sneaker and collectible sales, ensuring transparency and trust.
PoshmarkFashion Resale MarketplacePoshmark’s platform for fashion resalePoshmark connects fashion enthusiasts to buy and sell gently used clothing and accessories.
ThumbtackLocal Services MarketplaceThumbtack’s platform for local service providersThumbtack helps users find and hire local service professionals, from plumbers to wedding photographers.
HomeAway (Vrbo)Vacation Rental MarketplaceHomeAway’s platform for vacation rentalsHomeAway offers a marketplace for vacation rentals, connecting travelers with property owners.
Booking.comHotel and Accommodation BookingBooking.com’s online travel agency platformBooking.com enables travelers to book hotels and accommodations worldwide, serving as an intermediary between customers and hotels.
ZillowReal Estate MarketplaceZillow’s platform for buying and selling homesZillow provides tools for home buyers, sellers, and renters, simplifying the real estate process.
Freelancer.comFreelance Job MarketplaceFreelancer.com’s platform for freelance jobsFreelancer.com connects employers with freelancers to complete a wide range of projects, from software development to graphic design.
RoverPet Services MarketplaceRover’s platform for pet care servicesRover connects pet owners with pet sitters and walkers, offering a range of pet care services.
99designsDesign Services Marketplace99designs’ platform for design contests99designs hosts design contests, allowing businesses to receive custom designs from a global community of designers.
WhatsAppSubscription and In-App Purchases ModelWhatsApp’s subscription and in-app sticker purchasesWhatsApp offers a free messaging service with revenue generated from subscriptions and in-app purchases.
PatreonMembership and Crowdfunding ModelPatreon’s support for content creatorsPatreon allows creators to offer exclusive content to paying members, generating income through memberships.
ShopifySubscription and E-commerce ModelShopify’s e-commerce platform and subscription feesShopify offers e-commerce solutions and earns revenue through monthly subscription fees and transaction fees.
HubSpotInbound Marketing and SaaS ModelHubSpot’s inbound marketing and SaaS servicesHubSpot provides inbound marketing and sales software on a subscription basis, generating recurring revenue.
Airbnb for WorkCorporate Travel and Service Fees ModelAirbnb for Work’s service fees for corporate travelAirbnb for Work charges service fees for businesses booking accommodations and experiences.
CourseraOnline Education and Certification ModelCoursera’s online courses and specialization certificatesCoursera offers courses for free or as part of a subscription, with revenue generated from paid certificates.
YelpAdvertising and Local Business ModelYelp’s advertising and partnerships with local businessesYelp offers advertising and business solutions, generating revenue through partnerships.
LinkedIn Talent SolutionsRecruitment and Subscription ModelLinkedIn’s recruitment tools and premium subscriptionsLinkedIn Talent Solutions provides tools for talent recruitment and generates revenue through premium subscriptions.
SquarePayment Processing and Financial ServicesSquare’s payment processing and financial servicesSquare offers payment processing and financial services, earning revenue through transaction fees and subscriptions.
SalesforceCRM and Enterprise Software ModelSalesforce’s customer relationship management (CRM)Salesforce generates revenue from its CRM software and cloud services for enterprises.
UdemyOnline Learning and Course Sales ModelUdemy’s marketplace for online coursesUdemy allows instructors to sell courses, with revenue shared between the platform and instructors.
GoFundMeCrowdfunding and Platform Fees ModelGoFundMe’s crowdfunding platform and feesGoFundMe facilitates fundraising campaigns and charges platform fees on donations.
ShutterflyPhoto Printing and Personalized ProductsShutterfly’s photo books, gifts, and printing servicesShutterfly generates revenue by selling personalized photo products.
RobinhoodCommission-Free Stock Trading ModelRobinhood’s commission-free stock and crypto tradingRobinhood offers commission-free trading and generates revenue through order flow payments.
Salesforce Marketing CloudMarketing Automation ModelSalesforce Marketing Cloud’s marketing automationSalesforce’s marketing automation tools generate revenue through subscription and usage fees.
DoorDashFood Delivery and Service Fees ModelDoorDash’s food delivery and service feesDoorDash charges service fees to customers and restaurants for food delivery services.
ExpediaOnline Travel Booking and CommissionsExpedia’s online travel booking and commissionsExpedia earns revenue by facilitating online travel bookings and taking commissions from hotels and airlines.
GitHubDeveloper Tools and Enterprise ServicesGitHub’s code hosting and collaboration platformGitHub provides free and paid developer tools and earns revenue from enterprise subscriptions.
SurveyMonkeySurvey and Data Insights ModelSurveyMonkey’s survey creation and data analysisSurveyMonkey offers survey tools and generates revenue from premium plans and data insights.
ZoomInfoB2B Sales and Marketing IntelligenceZoomInfo’s B2B sales and marketing intelligenceZoomInfo offers B2B data and intelligence services, earning revenue through subscriptions and sales.

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