In the fiscal year 2022, Procter & Gamble generated over $80 billion in revenues and almost $18 billion in operating income through five operating units:
- Fabric & home care: $27.5 billion
- Feminine and family care: $19.7 billion
- Beauty: $14.7 billion
- Health care: $10.8 billion
- Grooming: $6.5 billion.
As P&G highlighted:
P&G products have made a name for themselves by combining “what’s needed” with “what’s possible”—making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years.
Baby Care
Fabric Care
Fabric Care comprises a set of Brands like Ariel, bounce, Cheer, Downy, dreft, Era, Gain, Rindex, and Tide.
Family Care And Feminine Care
Family Care comprises a set of brands like Bounty, Charmin, Puffs.
While Feminine Care comprises a set of brands like always, always discreet, just, Tampax, and This is L.
Grooming
Grooming comprises a set of brands like BrAun, Gillette, joy+glee, Gillette Venus, The Art of Shaving.
Hair Care
Hair Care comprises a set of brands like aussie, head & shoulders, Herbal Essences, my black is beautiful, Old Spice, Pantene.
Home Care
Home Care comprise a set of brands like Ambi Pur, Cascade, Dawn, febreze, Gain, Microban 24, Mr Clean, Salvo, Swiffer.
Oral Care
Oral Care comprises a set of brands like Crest, Fixodent, Oral-B, Scope.
Personal Health Care
Personal Health Care comprises a set of brands like align, Clearblue, Meta, Pepto, Prilosec, Vicks, ZzzQuill.
Skin and Personal Care
Skin and Personal Care comprises brands like Gillette, Ivory, Native, Olay, Old Spice, Safeguard, Secret, Snowberry, SK-II.
Key Highlights
- Financial Performance: In 2022, Procter & Gamble achieved substantial financial success, generating over $80 billion in revenues and almost $18 billion in operating income.
- Operating Units: P&G operates through five main business units, each contributing to its overall revenue and profitability:
- Fabric & Home Care: $27.5 billion
- Feminine and Family Care: $19.7 billion
- Beauty: $14.7 billion
- Health Care: $10.8 billion
- Grooming: $6.5 billion
- Brand Portfolio Approach: P&G has established a reputation for creating products that combine “what’s needed” with “what’s possible,” aiming to enhance various aspects of consumers’ lives for over 181 years.
- Portfolio Selection Strategy: P&G selects its consumer brands based on the intersection of “what’s needed” and “what’s possible,” building a successful portfolio of brands that cater to consumer demands and market opportunities.
- Baby Care: P&G’s baby care segment includes brands like All Good, Charlie Banana, Luvs, and Pampers, catering to the needs of parents and infants.
- Fabric Care: This segment consists of brands like Ariel, Bounce, Cheer, Downy, Era, Gain, and Tide, offering a range of products for laundry and fabric care.
- Family Care and Feminine Care: Brands like Bounty, Charmin, Puffs, Always, Always Discreet, Just, Tampax, and This is L form this category, addressing both household and feminine hygiene needs.
- Grooming: Grooming brands such as Braun, Gillette, Joy+Glee, Gillette Venus, and The Art of Shaving provide personal care products for grooming and shaving.
- Hair Care: Hair Care brands like Aussie, Head & Shoulders, Herbal Essences, Old Spice, Pantene, and My Black is Beautiful offer a range of hair care solutions.
- Home Care: Home Care brands including Ambi Pur, Cascade, Dawn, Febreze, Gain, Microban 24, Mr. Clean, Salvo, and Swiffer provide cleaning and home maintenance products.
- Oral Care: P&G’s Oral Care segment encompasses brands like Crest, Fixodent, Oral-B, and Scope, offering dental and oral hygiene solutions.
- Personal Health Care: Brands such as Align, Clearblue, Meta, Pepto, Prilosec, Vicks, and ZzzQuill are part of the Personal Health Care segment, addressing personal well-being and health needs.
- Skin and Personal Care: This segment includes brands like Gillette, Ivory, Native, Olay, Old Spice, Safeguard, Secret, Snowberry, and SK-II, offering products for personal care and skincare.
Read Next: Procter And Gamble Organizational Structure.
P&G Business Model
Constructive Disruption
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