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Audible Business Model

Audible’s business model revolves around offering a vast library of audiobooks and audio content to its customers. By targeting book lovers, commuters, and audio content enthusiasts, Audible provides a convenient and personalized listening experience. They generate revenue through subscription plans and partnerships with publishers and authors. Key activities include content acquisition, platform development, and personalized recommendations. Strategic partnerships and a robust technology infrastructure are essential resources for Audible’s operations.

Connected to Amazon Business Model

Walmart vs. Amazon

In 2022, Amazon closed its divide in terms of total revenue, as it generated over $513 billion in revenue, compared to over $572 billion in revenue from Walmart.

eBay vs. Amazon

In 2021, Amazon generated almost $470 billion in revenue, vs. eBay’s over $10.4 billion. In comparison, looking at revenues, Amazon was 45x times larger than eBay.

Is Amazon Profitable without AWS?

Amazon was not profitable once AWS was removed in 2022. In fact, Amazon, without AWS generated $10.6 billion in operating losses. While Amazon, without AWS, generated $12.2. billion operating income.

Is Amazon Profitable?

Who Owns Amazon

With 64,588,418 shares, Jeff Bezos is the major individual investor. Owning 12.7% of the company. Other top individual investors comprise Amazon’s CEO Andy Jessy, with 94,729 shares. Top institutional investors comprise mutual funds like The Vanguard Group (6.6% ownership) and BlackRock (5.7% ownership). 

Amazon Subsidiaries

Amazon is a consumer e-commerce platform with a diversified business model spanning across e-commerce, cloud, advertising, streaming, and more. Over the years Amazon acquired several companies. Among its 12 subsidiaries, Amazon has AbeBooks.com, Audible, CamiXology, Fabric.com, IMDb, PillPack, Shopbop, Souq.com, Twitch, Whole Foods Market, Woot! and Zappos.

Amazon Business Model

Amazon has a diversified business model. In 2022 Amazon posted over $514 billion in revenues, while it posted a net loss of over $2.7 billion. Online stores contributed almost 43% of Amazon revenues. The remaining was generated by Third-party Seller Services, and Physical Stores. While  Amazon AWS, Subscription Services, and Advertising revenues play a significant role within Amazon as fast-growing segments.

Amazon Mission Statement

Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” 

Customer Obsession

In the Amazon Shareholders’ Letter for 2018, Jeff Bezos analyzed the Amazon business model, and it also focused on a few key lessons that Amazon as a company has learned over the years. These lessons are fundamental for any entrepreneur, of small or large organization to understand the pitfalls to avoid to run a successful company!

Amazon Revenues

Amazon has a business model with many moving parts. The e-commerce platform generated $220 billion in 2022, followed by third-party stores services which generated over $117 billion; Amazon AWS, which generated over $80 billion; Amazon advertising which generated almost $38 billion and Amazon Prime, which generated over $35 billion, and physical stores which generated almost $19 billion.

Amazon Cash Conversion

Working Backwards

The Amazon Working Backwards Method is a product development methodology that advocates building a product based on customer needs. The Amazon Working Backwards Method gained traction after notable Amazon employee Ian McAllister shared the company’s product development approach on Quora. McAllister noted that the method seeks “to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it.”

Regret Minimization

A regret minimization framework is a business heuristic that enables you to make a decision, by projecting yourself in the future, at an old age, and visualize whether the regrets of missing an opportunity would hunt you down, vs. having taken the opportunity and failed. In short, if taking action and failing feels much better than regretting it, in the long run, that is when you’re ready to go!

Amazon Flywheel

The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel.

Jeff Bezos Day One

In the letter to shareholders in 2016, Jeff Bezos addressed a topic he had been thinking quite profoundly in the last decades as he led Amazon: Day 1. As Jeff Bezos put it “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”

Amazon Business Model Video Lecture

More About Amazon:

  • Amazon Business Model
  • What Is the Receivables Turnover Ratio? How Amazon Receivables Management Helps Its Explosive Growth
  • Amazon Case Study: Why from Product to Subscription You Need to “Swallow the Fish”
  • What Is Cash Conversion Cycle? Amazon Cash Machine Business Model Explained
  • Why Is AWS so Important for Amazon Future Business Growth?
  • Amazon Flywheel: Amazon Virtuous Cycle In A Nutshell
  • Amazon Value Proposition In A Nutshell
  • Why Amazon Is Doubling Down On AWS
  • The Economics Of The Amazon Seller Business In A Nutshell
  • How Much Is Amazon Advertising Business Worth?
  • What Is the Cost per First Stream Metric? Amazon Prime Video Revenue Model Explained
  • Jeff Bezos Teaches You When Judgment Is Better Than Math And Data
  • Alibaba vs. Amazon Compared in a Single Infographic
  • Amazon Mission Statement and Vision Statement In A Nutshell

Read Next: Business Analysis, Competitor Analysis, Continuous Innovation, Agile Methodology, Lean Startup, Business Model Innovation, Project Management.

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  • Business Models
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