• The Master Trust Bank of Japan, Ltd. (Trust Account) is the largest shareholder of Nintendo, holding 194,104 shares, which represents an ownership stake of 16.54%.
• The second-largest shareholder is Custody Bank of Japan, Ltd. (Trust Account), holding 63,983 shares and an ownership stake of 5.45%.
• JP Morgan Chase Bank 380815 (Standing proxy: Settlement & Clearing Services Department, Mizuho Bank, Ltd.) is the third-largest shareholder, holding 63,741 shares and an ownership stake of 5.43%.
• The Bank of Kyoto, Ltd. (Standing proxy: Custody Bank of Japan, Ltd.) is the fourth-largest shareholder, holding 48,802 shares and an ownership stake of 4.16%.
• The fifth-largest shareholder is The Nomura Trust and Banking Co., Ltd. (MUFG Bank, Ltd. Retiree Allowance Trust Account), holding 42,109 shares and an ownership stake of 3.59%.

Nintendo, a timeline

November 1947

• Established as Marufuku Co., Ltd. in Kyoto, Japan as a manufacturer/distributor of Japanese playing cards (karuta) and western playing cards.

September 1949

• Changed the company’s name to Marufuku Karuta Hanbai Co., Ltd.

March 1950

• Changed the company’s name to Nintendo Karuta Co., Ltd. and took over karuta manufacturing operations of Yamauchi Nintendo & Co.

July 1951

• Changed the company’s name to Nintendo Playing Card Co., Ltd.

September 1959

• Moved the headquarters to Kyoto, Japan.

September 1961

• Established the Tokyo Branch in Tokyo, Japan.

January 1962

• Listed stock on the Second Section of the Osaka Securities Exchange and on the Kyoto Stock Exchange.

October 1963

• Changed the company’s name to Nintendo Co., Ltd. (current trade name).

July 1970

• Stock listing was changed to the First Section of the Osaka Securities Exchange.

April 1980

• Established a wholly-owned subsidiary, Nintendo of America Inc., in New York, U.S.A.

February 1982

• Established a new wholly-owned subsidiary, Nintendo of America Inc., in Washington, U.S.A. and merged the New York subsidiary into it through an absorption-type merger.

July 1983

• Listed stock on the First Section of the Tokyo Stock Exchange.

November 1983

• Established a new plant in Uji City, Kyoto, Japan (currently Uji Plant).

February 1990

• Established a wholly-owned subsidiary, Nintendo of Europe GmbH, in Germany.

February 1993

• Established a wholly-owned subsidiary, Nintendo France S.A.R.L., in France.

November 2000

• Moved the headquarters to Kyoto, Japan (current location).

July 2006

• Established a wholly-owned subsidiary, Nintendo of Korea Co., Ltd., in South Korea.

June 2016

• Transitioned to a Company with an Audit and Supervisory Committee.

April 2017

• Acquired shares of JESNET Co. Ltd. and changed its trade name to Nintendo Sales Co., Ltd.

April 2022

• Transitioned to the Prime Market from the First Section due to the market restructuring of the Tokyo Stock Exchange.

Origin Story

Nintendo is a multinational video game and consumer electronics company headquartered in Kyoto, Japan.

The history of Nintendo goes back centuries. In 1633, Japan cut off relations with the West and banned all foreign Playing Cards because they encouraged illegal gambling. Successive games were introduced and then banned as Japanese card makers sought to establish their own home-grown card games.

One game worth mentioning is Hanafuda, which replaced numbers with months of the year and pictures to get around the ban. Although it too was eventually made illegal, Japanese citizens loved Hanafuda and continued to play it in secret. 

In the late 1800s, the government relaxed its laws on certain playing cards. One citizen who welcomed this news was 29-year-old Fusajiro Yamauchi, an avid Hanafuda player. He saw the potential in monetizing Hanafuda and founded a company called Nintendo Koppai in 1889.

Early days of Nintendo

Initially, Yamauchi sold hand-made pictorial Hanafuda cards made from the bark of a mulberry tree. Nintendo quickly experienced immense popularity in Japan as consumers appreciated the art and quality construction of each card.

Yamauchi ran the business for 40 years before retiring in 1929. The company was run for another 20 years by his son-in-law Sekiryo Kaneda before he too was forced to retire after suffering a stroke. 

This opened the door for Kaneda’s grandson, Hiroshi Yamauchi, who took the helm at the tender age of 21.

A new direction

When Yamauchi took the reins in 1949, his lack of experience was met with resentment by employees. He was also a ruthless leader, firing anyone who disagreed with him and having the final say on any new product idea.

However, Yamauchi did many things to advance the company during this tenure. He started selling western playing cards, the first Japanese company to do so in over 300 years. Nintendo also established the first such licensing deal with Disney to have its characters appear in card decks for party and family games.

When card game sales started to drop after the Tokyo Olympics in 1964, Yamauchi realized he had to pivot quickly. While inspecting the languishing playing card assembly line, he noticed an employee playing with a mechanized, extendable hand. Later dubbed the Ultra Hand, Yamauchi was so taken with the invention that he immediately ordered it into production. Nintendo would later sell 1.2 million Ultra Hands, announcing its presence on the toy market as a serious contender.

Electronic toys

The inventor of the Ultra Hand, Gunpei Yokoi, was also completing an engineering degree at the time.

Ultimately, his interests would steer Nintendo into the emerging electronic toy industry. Nintendo partnered with Sony to develop a home electronic version of popular arcade light gun games. In 1972, the company acquired the Japanese distribution rights to the Magnavox Odyssey – the first video game console. Five years later, Nintendo released its own video console called the Color TV-Game featuring six pre-programmed games.

By 1980, business was booming for Nintendo. It entered the North American market with Donkey Kong following soon after for the coin-operated arcade market. The highly successful Super Mario Bros. franchise was released in 1983 and continues to be updated to this day. 

The company has continued to innovate since the explosion in popularity of electronic games. Consoles including the Game Boy, Nintendo DS, Wii, and Nintendo Switch have all enjoyed prolonged success with gamers around the world.

Key takeaways:

• Nintendo is a Japanese multinational consumer electronics and video company founded in 1889. Initially, the company sold hand-made pictorial playing cards for the popular game Hanafuda.
• Nintendo pivoted into toy manufacturing after playing card popularity declined in 1964. Then-CEO Hiroshi Yamauchi noticed an assembly line worker playing with a mechanized extendable hand which he immediately put into mass production. The Ultra Hand would sell 1.2 million units.
• The Ultra Hand inventor Gunpei Yokoi provided the impetus for Nintendo moving into electronic games. The company partnered with Sony to offer arcade games at home and also acquired the distribution rights to the first home video game console.

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