Both matrices help organizations assess how to build their product portfolio. The BCG Matrix focuses on creating a success sequence, where new products can be turned into stars (high growth and high market shares products) and cash cows in the longer term (high market shares, low margin industries). The Ansoff matrix assesses how to build a product portfolio based on whether to work on existing/new products or existing/new markets.
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Read Next: BCG Matrix, Ansoff Matrix.
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