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Growth Hacking Vs. Growth Marketing

Growth hacking is a sub-set of a growth marketing strategy, and at the same time, it goes beyond that. Indeed, growth hacking is primarily focused on achieving growth by leveraging product development/engineering, data analysis, and marketing tactics. A growth hacking strategy can be framed as part of a wider and effective growth marketing strategy.

Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing, and testing. 
A marketing strategy is the “what” and “how” to build a sustainable value chain framed for a target customer. A powerful marketing strategy needs to be able to manufacture desire, amplify the underlying value proposition, and build a brand that feels unique in the mind of its customers.
Customer segmentation is a marketing method that divides the customers into sub-groups, that share similar characteristics. Thus, product, marketing, and engineering teams can center the strategy from go-to-market to product development and communication around each sub-group. Customer segments can be broken down in several ways, such as demographics, geography, psychographics, and more.

Read Next: Growth Hacking, Marketing Strategy.

Related Strategy Concepts: Go-To-Market Strategy, Marketing Strategy, Business Models, Tech Business ModelsJobs-To-Be Done, Design ThinkingLean Startup CanvasValue ChainValue Proposition CanvasBalanced Scorecard, Business Model Canvas, SWOT Analysis.

More Strategy Tools: Porter’s Five Forces, PESTEL Analysis, SWOT, Porter’s Diamond Model, Ansoff, Technology Adoption Curve, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.

Main Guides:

  • Business Models
  • Business Strategy
  • Marketing Strategy
  • Business Model Innovation
  • Platform Business Models
  • Network Effects In A Nutshell
  • Digital Business Models

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Growth Hacking Vs. Growth Marketing

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