December 5th 2020

Both theories are focused on building products that focus on what customers might want. The jobs-to-be-done focuses more on potential customers’ pain points of potential customers; design thinking focuses on delivering prototypes with a human-centered approach. A jobs-to-be-done can be plugged into a design thinking approach to develop more effective products.

The jobs-to-be-done (JTBD) framework defines, categorizes, captures, and organizes consumer needs. The jobs-to-be-done framework is based on the premise that consumers buy products and services to get jobs done. While products tend to come and go, the consumer need to get jobs done endures indefinitely. This theory was popularized by Tony Ulwick, who also detailed his book Jobs To Be Done: Theory to Practice.

Tim Brown, Executive Chair of IDEO, defined design thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Therefore, desirability, feasibility, and viability are balanced to solve critical problems.

Read Next: Jobs-To-Be Done, Design Thinking.

Related Strategy Concepts: Go-To-Market Strategy, Marketing Strategy, Business Models, Tech Business Models.

More Strategy Tools: Porter’s Five Forces, PESTEL Analysis, SWOT, Porter’s Diamond Model, Ansoff, Technology Adoption Curve, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.

Main Guides:

Business Models
Business Strategy
Marketing Strategy
Business Model Innovation
Platform Business Models
Network Effects In A Nutshell
Digital Business Models–

The post Jobs-To-Be-Done Vs. Design Thinking appeared first on FourWeekMBA.

This post first appeared on FourWeekMBA, please read the originial post: here

People also like

Jobs-To-Be-Done Vs. Design Thinking

Related Articles

Share the post

Subscribe to Fourweekmba

Thank you for your subscription