Both are strategic tools for assessing the key components that make up a company’s business model (Business Model Canvas) and gain a contextual understanding of the market or industry in which a company is operating by looking both internally and externally (SWOT Analysis). They can be used in conjunction to gain a wider understanding of a company and the market surrounding it.
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Read Next: Business Model Canvas, SWOT Analysis.
Related Strategy Concepts: Go-To-Market Strategy, Marketing Strategy, Business Models, Tech Business Models, Jobs-To-Be Done, Design Thinking, Lean Startup Canvas, Value Chain, Value Proposition Canvas, Balanced Scorecard.
More Strategy Tools: Porter’s Five Forces, PESTEL Analysis, SWOT, Porter’s Diamond Model, Ansoff, Technology Adoption Curve, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.
Main Guides:
- Business Models
- Business Strategy
- Marketing Strategy
- Business Model Innovation
- Platform Business Models
- Network Effects In A Nutshell
- Digital Business Models
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