December 4th 2020

The Ansoff matrix is a strategic framework for building up a growth strategy and manage the product portfolio. Instead, the technology adoption curve is a theory that describes how tech products go through several stages of market adoption based on psychographic segmentation. The technology adoption curve can be plugged into the Ansoff matrix to determine what products might make sense to develop.

You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ansoff, it assumes a growth strategy can be derived by whether the market is new or existing, and the product is new or existing.

In his book, Crossing the Chasm, Geoffrey A. Moore shows a model that dissects and represents the stages of adoption of high-tech products. The model goes through five stages based on the psychographic features of customers at each stage: innovators, early adopters, early majority, late majority, and laggard.

Read Next: Ansoff, Technology Adoption Curve, SWOT, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.

Main Guides:

Business Models
Business Strategy
Marketing Strategy
Business Model Innovation
Platform Business Models
Network Effects In A Nutshell
Digital Business Models

The post Ansoff Matrix Vs. Product Lifecycle appeared first on FourWeekMBA.

This post first appeared on FourWeekMBA, please read the originial post: here

People also like

Ansoff Matrix Vs. Product Lifecycle

Related Articles

Share the post

Subscribe to Fourweekmba

Thank you for your subscription