December 4th 2020

The TOWS Matrix and SWOT Analysis have both the aim of addressing and understanding the strategic market landscape. Yet, the TWOS matrix is a variation of the SWOT analysis to enhance it by trying to understand the relationships between the various forces of the SWOT analysis for a more holistic picture.

A SWOT Analysis is a framework used for evaluating the business’s Strengths, Weaknesses, Opportunities, and Threats. It can aid in identifying the problematic areas of your business so that you can maximize your opportunities. It will also alert you to the challenges your organization might face in the future.

The TOWS Matrix is an acronym for Threats, Opportunities, Weaknesses, and Strengths. The matrix is a variation on the SWOT Analysis, and it seeks to address criticisms of the SWOT Analysis regarding its inability to show relationships between the various categories.

Read Next: SWOT, TOWS, Ansoff, Technology Adoption Curve, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.

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