December 4th 2020

Both balanced scorecard and OKR are management and goal-setting tools to enable an organization to produce the expected outcome from long-term planning. The balanced scorecard is more holistic; the OKR is focused on achieving ambitious goals from an organizational standpoint, which is also why OKR has found wide adoption throughout startups.

First proposed by accounting academic Robert Kaplan, the balanced scorecard is a management system that allows an organization to focus on big-picture strategic goals. The four perspectives of the balanced scorecard include financial, customer, business process, and organizational capacity. From there, according to the balanced scorecard, it’s possible to have a holistic view of the business.

Andy Grove, helped Intel become among the most valuable companies by 1997. In his years at Intel, he conceived a management and goal-setting system, called OKR, standing for “objectives and key results.” Venture capitalist and early investor in Google, John Doerr, systematized in the book “Measure What Matters.”

Read Next: OKR, Balanced Scorecard, Agile Methodology, Value Proposition, VTDF Framework.

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