A marketplace is a platform where buyers and sellers interact and transact. The platform acts as a marketplace that will generate revenues in fees from one or all the parties involved in the transaction. Usually, marketplaces can be classified in several ways, like those selling services vs. products or those connecting buyers and sellers at B2B, B2C, or C2C level. And those marketplaces connecting two core players, or more.
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Different types of marketplaces
Based on the kind of thing sold on the marketplace we can break them down into:
- Service.
- Products.
Based on the nature of the people or companies interacting though the marketplace we can break them down into:
- B2B.
- B2C.
- C2C.
Based on the number of players interacting and transacting on the platform, marketplaces can be broken down into:
- Two-sided.
- Three-sided.
- Multi-sided.
Marketplaces case studies
Etsy’s product marketplace
Uber Eats three-sided marketplace
LinkedIn two-sided marketplace
Read More: Platform Business Models, Network Effects, Etsy Business Model, Uber Eats Business Model, LinkedIn Business Model, Virtuous Cycle.
Read Also:
- Business Strategy Examples
- Business Models
- What Is a Value Proposition?
- Business Model Innovation
- Digital Business Models
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