John Paul DeJoria’s journey is a quintessential rags-to-riches story, embodying the American Dream’s essence. Born on April 13, 1944, in Echo Park, Los Angeles, to immigrant parents, DeJoria’s early life was marked by financial hardship and adversity.

After his parents divorced when he was just two years old, DeJoria and his brother were raised by their single mother. The financial constraints of his family meant that from a young age, John Paul learned the value of hard work and resilience.

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