According to a report by McKinsey & Company, the global subscription industry is expected to reach $2 trillion by 2025. This is an astronomical number but shouldn’t be much of a surprise since 86% of Americans say that they are paying for at least one subscription service.

This trend in subscription services and usage by the public has changed the way many businesses operate. No longer are major companies looking to make one-time sales.

Continue reading The Subscription Business Model: Definition, Examples, Advantages, and Disadvantages at StartUp Mindset.