Before, several people only used Social Media to connect with their friends and relatives. But, many brands saw it as an opportunity to grow their follower base. Attracting new followers and sustaining existing viewers require the frequent publishing of compelling social media content. Here, you’ll know four tips to create content to help your social media presence grow. 

1. Post Relevant Content

Posting random content might be okay if you’re doing it on your personal account. But, doing this act on a social media page might damage or ruin your followers’ perception of your brand. 

For example, you’re managing a page dedicated to showing football highlights. Therefore, your page’s feed should contain content like NFL highlights and potential drafts. But, if you post content like cat videos or household hacks on your page, some followers might think they’re following the wrong page.

Avoid this tragedy from happening by maintaining relevance on the content you publish on your page. Consider following this advice, along with other helpful social media content tips, to ensure you don’t lose your followers quickly. Note that it’s relatively easy to click on the ‘follow’ button, and it might also be equally straightforward to click on the ‘unfollow’ button. 

Relevance may help sustain your follower base and attract new followers to your page. Stick to your brand’s offerings and other relevant topics to maintain consistency in your posts and shares. 

2. Tell A Story

Stories tend to compel people into viewing your content. Telling a story on social media might promote similar feelings to narrating tales with people around a campfire or dinner table. People tend to listen to great stories as you capture their undivided attention. So, use stories to your advantage to promote your brand on social media.

Start your tales by showing your human side. Remember, you’re connecting with other people, and these individuals might want to communicate with another human being instead of a robot (or someone acting like one). Share the activities that you’re doing or the lessons you learned from experience. You may also give your followers a quick behind-the-scenes look at movie production. 

Additionally, avoid the temptation to share several personal details. You can post all the content ideas in the world, but doing so might make you an easy target for illicit activities, like fraud and identity theft, particularly if you share sensitive information with your posts. You may also want to keep the story to a minimum. A single sentence, coupled with a compelling photo, might tell a better tale than a 500-word essay posted on social media. 

3. Focus On Visuals

Many people tend to find visuals more appealing than blocks of text. One look at that ‘See more’ button might make some online users skip your content for the next. So, instead, you may consider using visually appealing content to compel users into following your page. Some examples to post are photos, videos, and infographics. 

If you’re going to focus on posting social media images, here are some examples you may consider trying:

• Product photos
• Team pictures (or ‘groufies’)
• Spotlight images (e.g., photos of athletes)
• Behind-the-scenes look
• Action shots
• Spontaneous images (or stolen shots)

As for videos, you may consider posting a YouTube link that’s relevant to your page. Otherwise, you may want to engage with potential and existing followers by doing a live stream. 

Moving forward, infographics are ideal for online users who are adept at learning new things. Your infographics may include statistical reports from the financial highs and lows of your company. Conversely, the infographics might portray the average lifespan of specific pets. Play around with these visuals and you may attract several new followers to your page. 

4. Provide Tips, Tricks, And Hacks

‘Did you know?’  These three words may capture the attention and interest of several online users. Many people tend to like learning new things that may enhance their quality of life. 

You can post tips, tricks, and hacks about relatively anything under the sun. For example, you may post tips on how to groom a dog’s hair without spending a significant amount of money for professional pet grooming services. Otherwise, you may publish content to help homeowners clean their bathrooms without using harsh chemicals. 

So, if you have a tip, trick, or lifehack to share, consider posting it on your social media page. Publishing that piece of content might give your page the attention it needs to grow its follower base. 

Conclusion

Relevance, stories, visuals, and new information—these traits are among the few of the many ways you can compel online users to follow and engage with your brand on social media. Let this guide help you to grow your online brand as your follower count may soar to new heights.  

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