"Content is one key to help build relationships in social media."
Anyone who has read this blog knows that I have written about the convergence of communication and information and how it allows businesses an abundance of opportunities in Social Media. At the end of the day though, what are you going to talk about as a company, in a world that was created for people to connect with each other? The answer comes in posting content, whether it's something resourceful, playful or sharing someone else's message about your brand. This is why a content strategy is one of the essential ingredients of a social media strategy.
This past year has brought many challenges to professional and personal brands. There were many battles fought for greater online awareness, some won and some lost. Regardless, I have remained on the front lines of social media engagement - something I will continue to do in the coming year and beyond. As I reflect on 2016, I am incredibly thankful to have so many loyal readers and supporters who have helped me make this blog the voice of professional and personal development while helping to provide greater insight into the value of blogging. So, from me to you, Happy New Year!
This past year has brought many challenges to professional and personal brands. There were many battles fought for greater online awareness, some won and some lost. Regardless, I have remained on the front lines of social media engagement - something I will continue to do in the coming year and beyond. As I reflect on 2016, I am incredibly thankful to have so many loyal readers and supporters who have helped me make this blog the voice of professional and personal development while helping to provide greater insight into the value of blogging. So, from me to you, Happy New Year!
© Lonnie Ledford 2017 All Rights Reserved.
