Facebook is clear in stating that it will be taking more aggressive steps to remove accounts that uses Personal profiles for Business purposes. If you're a business owner and incorrectly using personal Facebook profiles to market your businesses you are now faced with two choices:
- Convert your personal profile to a business Page, or
- Risk getting deleted.
It’s not particularly surprising to me that there are those 'expert' advices insisting that using a personal profile is better for their nature of business than a Facebook Page.
Well then, this post is for you experts.
You’re only hurting yourself and your business. There’s a long list of reasons why a Facebook Page is better for you than a personal profile. Please read up and research the matter for yourself. If, after reading them, you still don’t get it… well… Maybe getting deleted isn’t such a bad thing.
My one take, to share here over many 'page' benefits is this :
Facebook Insights: Access to Data
There is no access to Facebook Insights if you're a business on a personal Facebook. Which would mean that you are unable to export and digest the thousands of information that can help you understand your customer preferences, like what they like and don’t like, where they are from and when they are online.
I am curious to know as to what you go by in determining your progress, is it gut instinct? How exactly do you measure success and failure? If you’re a serious business, you need hard data to drive your strategy. If you don’t have hard data, it could be detrimental, how can you be considered a serious business.
Harsh? Tell me what you think in the comments below.
If it has been bugging you a while and you just haven't had the time to look into the matter, have a quick read here. It just may answer that question : Why should I convert my personal account to a Facebook Page?
If it has been bugging you a while and you just haven't had the time to look into the matter, have a quick read here. It just may answer that question : Why should I convert my personal account to a Facebook Page?
What tactful ways are you using your Facebook Profile for marketing? What results have you seen and what advice would you give.
