Historically, rum has been associated with pirates, parrots and tropical islands. Thus, when we were tasked with coming up with a new brand for a rum distilled right here in Canada, we wanted it to be different. After we got all of the beaver and maple syrup jokes out of our system, we began to dig a little deeper into Canadian history. During our search, one Canadian figure really...
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This post first appeared on The Dieline - Branding & Packaging Home, please read the originial post: here