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The curious case of Magik Book, an innovation seeking rationale

Product catalogs are bestsellers among certain types of readers. Catalogs are made for browsing, viewing beautiful photographs and for dreaming of owning products listed on a glossy paper. Of course, catalogs were one of the first print products to move to the internet because of cost savings, accessibility and ease of keeping them up-to-date. Magik […]


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The curious case of Magik Book, an innovation seeking rationale

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