Internet and technology have brought about a profound revolution in businesses and business practices. Today we see a drastic change in the world of business, platforms such YouTube, Instagram and Tik Tok have given ways to new career paths. Mobile Applications such as Amazon, Ola, Uber and Ali Baba Express, to name a few have changed the way businesses is now conducted.  Geographical boundaries are being broken and mobile applications are now being incorporated and budgeted for in business practices. With the internet and technological revolution, we saw startups gain immense popularity and become extremely successful and financially viable.

Concept behind Startups:

A startup in simple terms is nothing but an innovative idea that can be transformed into a mobile application and has an appeal to a large crowd that provides a solution to their problems are what are startups.  A unique idea is all it takes to start your own startup.

Impact of Mobile Applications

Smart phones today have become more of a necessity and all are work is done through various mobile applications that we access through our smart phones.

Worldwide sales of smartphones to end users are on track to reach 1.57 billion units in 2020, an increase of 3% year over year, according to Gartner, Inc.

(https://www.gartner.com/en/newsroom/press-releases/2020-01-28-gartner-says-worldwide-smartphone-sales-will-grow-3–)

Mobile applications have boosted the visibility of startups and these startups have gone on to become great success stories. And this will continue in the coming years. Mobile applications are here to stay, and startups are going to continue to tap into this huge pool of resource.

 As per the business viewpoint, around 52.2% of the online web traffic comes through mobile phones globally.  

The time devoted to phones has been boosted by 57% within a few years .

Approximately, 80% of people use mobile devices via utilizing mobile applications

(https://yourstory.com/mystory/why-every-startup-need-a-mobile-app-y2gzziew7b)

Mobile applications the Game Changers

Mobile applications have proven to play an influential and vital role in the success of startups. As Startups ensure that applications are available on the iOS platform as well as the android platform and mobile applications are developed keeping in mind the requirements of both the platforms.  Mobile applications have the following features that make them so desirable:

Cost effective:

Mobile applications are relatively easier to design, maintain and upgrade and this has persuaded startups to startups to use these applications for their businesses. As they can accommodate both the iOS and the android platform it becomes cost effective for startups.

Accessibility and Reach

Smart phones have become easily accessible to everyone. Once considered a luxury product now has become a necessity. With this the reach and accessibility these smart phones provide is enormous.  And this is one opportunity that startups have managed to foresee and use to their advantage by developing and applications for mobile phones. Geographical boundaries are no longer considered barriers and businesses are now all going global and that is all because of the smart phones and their applications.

Version Upgrades:

As technology changes and gets modified, applications also need to be modified and upgraded. Today features such as cat bots have become such an integral part of mobile applications that now users can get immediate clarity to their queries and be assured that they have immediate help in case of problems. This is one of the factors that have led to the financial success of so many startups by using the mobile application development strategy.

Marketing and Advertising

In order to succeed your application needs to have a brand presence and branding is extremely effective through mobile applications.  Mobile applications are deigned in such a way that they provide a superior functionality, they are designed to have better features, are also faster and this becomes an important aspect to consider while positioning your applications and creating your brand image.

Push Notifications

Another popular feature of mobile applications are their push notifications. Startups use these push notifications features to inform their users either about offers and discounts or any other notification they might interest their users.

Revenue Increase

 As the traffic through mobile applications is higher, and also the probability of a visitor being converted to a user of the application is also higher, mobile applications thus for this reason are known to bring in and generate more revenue. And therefore, mobile applications have proven to be a boon to the startup segment.

The Name of the Game

When it comes to startups their reason for being so widely successful and having such accessibility are the mobile applications that they launched. Mobile applications have changed the story of success for startups and enabled them to reach heights that other wise would not have been possible. Mobile applications come with a huge value of potential and startups made sure to use this opportunity to the best of their ability.

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