Look at those bags! L’Oréal is offering free Travel pouches in its Beauty promotion in Duty Free. If you were a woman you surely won’t be able to ignore it.

L’Oréal is a well-known French cosmetics company and in this marketing campaign, the largest company in the beauty field aimed to boost its sales with a gift with purchase strategy.

Let us analyse the travel bags in this beauty promotion. In the photo are displayed two different models of pouches, a model in red and a gold one.

The red pouch has a nice and very feminine design. A trapezoid shaped bad with a soft-looking material. It is closed by a gold zip, ending in a long-fringe-pon pon. From the well-visible tag in the front we can see that it’s a travel set promotion with the free gift of the pouch. It is advertised the kind of the products included and the brand above it.

The gold pouch on the other hand, is a different model with a different type of set. In this case it is an anti-age combination in a simple, squared bag. Always a zip closing and this time a handling on the top.

Why do we like this beauty promotion by L’Oréal?

• Branding: Bags are most of the time branded on the sides and come with a keychain logo hanging laterally. These pouches are not exception and are ideal to be branded. You actually can see a the OR pendant from the red bag.

• Product awareness: The products are sold altogether in a same beauty promtion. This means you need to buy the whole set and are implicitly forced to use products you may have never bought differently. It is clear that L’Oréal is marketing its products.

• Practicality: Firstly this pouches are great to store cosmetics, body care products and other related items. They are versatile. Beside the fact that bags are useful promo products, woman always need bags.

• Design appeal: The design is refined and engaging. It looks like a high quality item and not the standard pouch given for free. In few words it makes this beauty promotion also visually appealing.

If you are interested, please don’t hesitate to contact our team. We will provide you with our quality sourcing, designing and manufacturing services necessary to help you in your next promotional campaign.

Here below you can find other beauty promos:

• Cosmetic Industry Marketing Ideas for your business

• Beauty Marketing: Make-up Kits and Holders

• Masterclass in cosmetics promo gifts courtesy of Estee Lauder

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