Decisions about both the Republican and Democratic nominees for the President of the United States will soon be made, and the heat is getting turned on. What tactics do candidates use to gain an edge over the competition? Sure, slandering their opponent, cheesy TV spots, and kicking protestors out of rallies all seem to be common strategies for the 2016 elections thus far. However, another important (albeit less media worth) approach is Search Engine Optimization.

Studies show that voters are increasingly turning to Search Engines to learn about candidates every day, and those search engines are delivering to the public stories, news and auto-complete options featuring presidential front-runners.… Continue Reading