Trigger leads are one of the best types of leads that a direct mail marketer can have. Using Trigger data yields amazing results because it eliminates the guesswork about properly timing your campaign. All the contacts on a trigger data list are in the market for a loan, which increases the likelihood that they’ll be receptive to your offer and convert to a sale. However, it’s not enough to just send a mailer to these prospects and hope for the best. There are a few things you can do to improve your campaign’s performance. Keep reading for some tips on optimizing the results of your trigger lead campaign.

Act Fast
It’s important that you move quickly once you buy your trigger data list. Remember, the reason why this type of data is so valuable is because the contacts are in the market for a loan now. Many people want to finalize their lender as quickly as possible. If you wait too long to send your mailers, you might miss the golden window of opportunity. Your goal should be to reach them before they’ve made their final decision in the buying process. By delaying your mail out you may reach them when it’s too late and they’ve decided to work with your competitor.

Nurture Prospects & Leads
It’s not enough to just send out mailers and hope for the best. Trigger leads are incredibly valuable and chances are you’re not the only company going after the people on your list. There may be other companies out there that are also pursuing these people for a sale. Don’t let your leads and potential prospects forget about you and move on to another company. Implement some type of follow-up plan, such as a second mailer or email to check in with them and remind them about your offer.

Make The Best Offer
As we just said, the trigger leads on your list are probably getting other promo mailers from your competitors. This means that you need a strong value proposition and an enticing offer that’s too hard to pass up. Your mailer should convey exactly why they should pick your company over all of the others that are trying to convert them. What perks or benefits do you have to offer? Your offer needs to be more appealing than your competitors’ to win these sales.

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